Pinterest: Why Multi Platform is Necessary

For years users have had the opportunity to post to their Facebook and Twitter accounts through a third-party source. Free and cutting out intricate social media steps, these multi-platform sites allow users to schedule posts weeks in advance, post from multiple accounts (even from the same social media platform), and store login information so all accounts can be accessed from a single window. It’s a multi taskers’ dream come true.

These abilities are especially helpful for social media managers, who often have to log into multiple companies’ accounts every day. Without such platforms, such as TweetDeck, hootsuite, etc., they’d log into a profile, post/schedule, and repeat for each corresponding account. And to make it all possible, a slew of passwords and login names would be needed – none of which could be saved within a single browser. Separate login attempts would also be needed to check on interaction, such as questions, retweets, new followers, and more. Because it’s good social media practice to respond ASAP, the social media manager would – in theory – spend the day traipsing from one account to the next.

Impossible? No, but far more tedious and time consuming than is necessary. Thankfully, available multi account platforms eliminate this middle step. For Pinterest, however, there’s no such luck. Because they haven’t released multi platform software, companies aren’t authorized/just plain can’t create these types of capabilities.

The Backlash

For social media managers, this means bringing out a Post-it of login info, and jumping between accounts. Each page must be logged into, explored, and then logged out of – easy, albeit exhausting – to reach a specific profile. For individuals, it’s likely only a single Pinterest account exists, but this still means a separate open app or window, as it can’t be linked to outside social media platforms.

No one is sure exactly what’s holding Pinterest back in this front – perhaps pictures cause logistical errors, or maybe the site isn’t interested in allowing outside hosts. Whatever their hesitation, however, it’s a much-needed necessity for social media users of all kinds.

The public clearly loves you, Pinterest, why not return the favor and allow multi-platform usage? I’ll be first in line to sign up.