Verifying your site on Pinterest. Sounds like an overly-complicated, code heavy process and who really needs that, right? Well Pinterest site verification has many amazing benefits and doesn’t have to be hard at all! Adding your account to Pinterest gives you access to valuable business features. For example, you gain access to deeper analytics both on Pinterest and through Tailwind and your website logo will be on all Pins from your site, prompting users to visit your page.

There are three main ways to go through website verification:

  1. Update the meta tag on your site;
  2. Upload an HTML file; or
  3. Add verification through a host.

The best part? Verifying your website doesn’t take a professional developer – anyone can do it! Don’t worry, we’ll be here to hold your hand along the way.

Verify Website by Updating Meta Tag

Step 1. Go to your Pinterest profile and click on the edit button

Edit Your Profile

Step 2. Click on the “Confirm Website” button


Step 3. Copy the Code

Copy Meta Description

Step 4. Add the code to your website’s <head>

So here’s where things might feel like they get complicated. But never fear – it’s easier than it sounds! In your website’s content management system (CMS), look for index.html where you can edit the code of your website. You’ll know you’ve found it when things look something like this:

Look for Website Code

Once you’ve found this area, add the code from Pinterest underneath <head> section:

Add Code From Pinterest To Website

Save those changes.

Step 5. Click “Finish” back on Pinterest

Click "Finish"

Upload To Website

Step 1. Edit your profile and open up the “Confirm Website” Dialog box.

Step 2. Click on “Download This File”

Download This File

once the file is downloaded, DO NOT rename the file. This is very important!

Step 3. Upload the file to the root server

Common root servers are public_html, www, or wwwroot. This video will explain how to upload the file.

Step 4. Click “Finish” back on Pinterest

Click "Finish"

Verify Through Website Host

Pinterest website verification can be easily done through many hosts. Right now, there are 19 total hosts with instructions on how to verify your website on Pinterest. We are only going to go over a few of the most popular ones here – WordPress, Tumblr, and Blogger.


Step 1. Download the “Pinterest Verify” Plug-in

Step 2. Copy the “content” section of meta tag using the instructions above.

Confirm code content

Step 3. Login to your WordPress dashboard.

Step 4. Go to Settings > “Pinterest Verify”

Pinterest Verify Plugin

Step 5. Paste the content part of meta tag into “Pinterest site confirmation” and Save

Paste Pinterest Code Here

Step 6. Click “Finish” back on Pinterest

Tumblr – Meta Tag

Step 1. Copy the meta data from Pinterest using the method above

Step 2. Sign in to your Tumblr page and go to your settings

Find your blog listed in the right rail.

Click On Your Tumblr Blog

Step 3. Scroll to “Edit Theme”

Edit Tumblr Blog Theme

Step 4. Click on “Edit HTML”

Edit HTML Of Tumblr Page

Then paste meta data into <head> and save.

Paste Code Into Tumblr

Step 6. Click “Finish” back on Pinterest


Step 1. Copy the meta data from Pinterest using the method above

Step 2. Login to Blogger and go to “Template” then select “Edit HTML”

Edit HTML In Blogger

Step 3. Paste Meta Tag Into <head>

Paste Meta Tag In Head On Blogger

Step 4. Click “Finish” back on Pinterest

See? Pinterest Website Verification Isn’t Too Hard!

Now that you’ve verified your account, you can really get started on Pinterest.

Pinterest Site Verification: Easy Step-by-Step Guide
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