Businesses continue to turn towards social media for an easy boost to their marketing efforts, but a lot of them aren’t seeing huge results. The functions of every social media site differ. Misunderstanding how a specific digital platform should be used may account for some of this slow turnaround, but a another huge culprit might be the fact that a lot of these sites were not built to be used by marketers. According to a 2012 report from Bizrate, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. Join Chris and Spencer this week as they discuss recent stats about the social sharing pinboard, and give some insight into how your business can leverage Pinterest for business.