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    • Invest in Crypto
      • Best Crypto to Invest in
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      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
    • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
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      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
    • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
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      • Earn Free Bitcoin
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      • Earn Interest on ApeCoin
      • Earn Interest on AXS
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      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
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      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
    • Worldwide Crypto Guides
      • Buy Bitcoin AU
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      • Crypto Exchanges AU
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      • Crypto Exchanges NZ
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  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • Reef Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
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      • Sport NFT Drops
      • Why Invest in NFTs
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • Crypto.com
      • DraftKings
      • Looksrare
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  • Stocks
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      • Best Biotech Stocks
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    • Company Stocks
      • Buy Alibaba Stock
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      • Buy Dividend Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Best Forex Brokers
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      • Best Forex Signals
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      • Copy Trading Platforms
      • Low Spread Forex Brokers
      • Low Margin Rate Brokers
      • Algorithmic Trading
      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • Day Trading Platforms UK
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
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    • Hosting
      • Best WordPress Hosting
      • Enterprise Hosting
      • UK WordPress Hosting
      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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      • Best Legal Software UK
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    • Marketing
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      • PM Software
      • PM Software Small Teams
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      • Best Scheduling Software
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      • Task Management Tools
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      • Best Agile Tools
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    • Password Managers
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    • Affiliate Marketing
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Best Crypto Cold Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • Reef Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
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      • Buy Disney Stock
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        • Algorithmic Trading
        • Automated Trading
        • eToro Review
        • Capital.com Review
        • How to Day Trade Stocks
        • Day Trading Platforms UK
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
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        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
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        • Crypto Engine Review
        • Immediate Edge Review
        • Meta Profit Review
        • Metaverse Profit Review
        • NFT Profit Review
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        • Prime Advantage Review
        • Quantum Code Review
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        • Today Profit Review
        • 7Tesler Review
        • Bitcoin Robots
        • Bitcoin Blueprint Review
        • Bitcoin Buyer Review
        • Bitcoin Circuit Review
        • Bitcoin Code Review
        • Bitcoin Digital Review
        • Bitcoin Freedom Review
        • Bitcoin Motion Review
        • Bitcoin Prime Review
        • Bitcoin Profit Review
        • Bitcoin Revolution Review
        • Bitcoin Rocket Review
        • Bitcoin Smarter Review
        • Bitcoin Up Review
        • BitcoinX Review
        • Bitprime Gold
        • Bit Index AI
    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
        • Mobile App Development Agencies
        • Social Media Marketing Agencies
        • Influencer Marketing Agencies
        • Email Marketing Agencies
        • CRM Software
        • Best CRM Software
        • CRM For Small Business
        • Best Free CRM Software
        • Best Client Management Software
        • Other Software
        • Best Legal Software UK
        • Job Mgmt Software UK
        • Best HR Software UK
        • Best Payroll Software UK
        • Best Dental Software UK
        • Inventory Management Software
        • Accounting Software
        • Free Accounting Software
        • Accounting Software for Mac
        • Marketing
        • SEO Marketplaces
        • Email Marketing
        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
        • Best Scheduling Apps
        • Task Management Tools
        • Best PM Apps
        • Best Agile Tools
        • Best Antivirus Software
        • Best Antivirus Software UK
        • Best Antivirus Software Canada
        • Best Antivirus Software India
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        • Password Managers
        • Best Pw Manager Australia
        • Best Pw Manager UK
        • Best Pw Manager Canada
        • Affiliate Marketing
        • Crypto Affiliate Programs
        • Best Financial Affiliate Programs
        • Affiliate Marketing Programs
        • Best Website Builders
        • Best App Builder
        • Best Ecommerce Platform
        • Best Landing Page Builder
        • How to create a Blog
        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
        • Best Virtual Phone Number for Business
        • Best Virtual Landline UK
        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
        • Best VPN UK
        • Best VPN for Android UK
        • Best VPN for Firestick UK
        • How to Watch Love Island UK From Abroad
        • Best VPN Canada
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    Digital & Social⟩Pinterest

    Pinterest in Comparison to Facebook, Twitter and Instagram

    author imageZoe Waldron Last updated: 4 February 2015
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    There are a lot of articles that say, “Which should you pick to use for your business? Facebook or Twitter or Instagram or Pinterest, etc…” The majority of brands shouldn’t be asking ‘which?’ but focusing on ‘how.’ Most businesses should have a presence on all major social platforms in hopes to reach different markets. If you’re starting your own small business or managing a major brand’s social strategy, don’t choose one social platform over another, learn how to use each best to increase engagement and reach different markets effectively. If there truly is a limit to which platforms your business can commit to, then I hope this post will explain why Pinterest needs to be on that ‘must have’ list.

    Pinterest has one of the most unique majority audiences in the social media world: adult women of all ages with a college degree and a high household income. Did you know that women generally have stronger purchasing power than men? An article by Digital Sherpa shares that ‘85% of purchases and purchase influences are made by women.’ Since Pinterest is so well-designed for sales with pins all attached to links, the platform makes it easy for pinners to turn into shoppers, even if they originally didn’t have the intention to buy anything.

    Primary Users
    – 28% of internet users in US
    – Women
    – 18-64
    – Graduated college
    – Household income of $75k+
    – Across regions/neighborhoods

    It’s been estimated that Pinterest has well over 70 million users. Monthly active users has not been confirmed.

    via Pew Research Center

    What: Revealing new collections, curating seasonal looks, inspiring customers, and sharing any and every aspect of the brand’s main consumer lifestyle(s).
    How: Beautiful images is the focus with good descriptions (text) as support. Links are embedded into Pins so a simple click and it’s easy for pinners to learn more (and shop!) and it’s much more likely that brands reach their goals.
    Why: Awareness, sales, and building brand relationships. The best social platform for sales.

    Primary Users
    – 71% of internet users in US
    – Women and men, women a bit more
    – Across ages
    – Across education
    – Across incomes
    – Across regions/neighborhoods

    Facebook currently shares that it has 1.39 billion monthly active users as of December 31, 2014.

    via Pew Research Center

    “Sephora’s Pinterest shoppers are actually 15 percent more valuable than our Facebook leads.” – Sephora’s director of digital business development Johnna Morcus shared.


    What:
    Sharing seasonal updates, news announcements, commenting back to questions, promotions, events, and contests.
    How: Descriptive text is the focus with beautiful images (optional) as support. Paste in a link to add a call to action.
    Why: Awareness and building brand relationships. Good for reaching a large audience,

    Bloomreach shared on ReadWrite that their 2012 analysis consistently showed that Pinterest has a higher concentration of people who are in that ‘buy’ state of mind, while Facebook users are more interested in interacting with friends and brands. Although this data is a little outdated, it still is significant. Even before Pinterest got as large as it did, it still had the power to attract people with spending in mind or evoke that mindset. Bloomreach’s other findings in that study include:

    – Pinterest traffic spent 60% more than did traffic coming from Facebook.
    – Pinterest traffic converted to a sale 22% more than Facebook.
    – Facebook traffic bounced 90% of the time, compared to 75% for Pinterest.
    – Facebook users viewed an average of 1.6 pages. Pinterest users saw an average of 2.9 pages, an 81% difference.

    Primary Users
    – 23% of internet users across US
    – Women and men, but men a bit more
    – 18-29
    – College graduates
    – Household income of $50k+
    – Urban and suburban neighborhoods

    Twitter currently shares that it has 284 million monthly active users.

    via Pew Research Center


    Twitter (and Facebook) were testing ‘Buy’ buttons, but according to a
    Bloomberg journalist that spoke with execs, the feature “won’t be introduced widely for now.”

    What: Sharing daily updates, holiday ideas, trends, news announcements, promotions, events, answering questions, and Twitter chats.
    How: Simple text, hashtags, @ mentions, and links are the focus (all within 140 characters – or less, with photos added as support, which we recommend).
    Why: Keeping consumer-brand communication open. Good for sharing products and updates around current trends.

    There are more online American adults on Pinterest than on Twitter.

    Primary Users
    – 26% of internet users across US
    – Women and men, but women more
    – 18-29
    – College graduates
    – Household income of $50k+
    – Urban and suburban neighborhoods

    Instagram recently announced that they have 300 million monthly active users.

    via Pew Research Center


    What: Sharing behind-the-scenes photos, showcasing new products and looks, photo styling, celebrity endorsements, showing office culture, and contests.
    How: Beautiful photos is the focus with hashtags, short descriptions, and @ mentions as support.
    Why: Gives that exclusive feel. Builds brand awareness and consumer-brand relationships. Good for behind-the-scenes shots fans can’t find anywhere else.

    Since Instagram is also a platform based on images, it’s the most often compared to Pinterest. The main difference between the two is the lack of action taken by viewers due to links not being clickable. This is not good for sales and makes a call to action much less likely to be acted on by fans. Reposting also isn’t as easy as it should be. When a fan sees something they like on Instagram it’s great, but not being able to share that stops the image’s virality from its full potential, like it probably would on Pinterest.

    There are more online American adults on Pinterest than on Instagram.

    via Pew Research Center

    As you can see in this chart above from a September 2014 study by Pew Research Center, from 2013 to 2014, Facebook saw no significant growth of usership, although the amount of existing users is much larger than the compared social platforms. Linked In, Pinterest, and Instagram all saw big jumps and Twitter wasn’t far behind.

    via Pew Research Center

    This chart shares how most users are on Facebook and Instagram daily and on Twitter and Pinterest less often. Pinterest is still not as frequently used as some other platforms. By increasing the number of posts you share for your business for those less-used platforms, like Twitter and Pinterest, you’ll be more likely to be seen by followers and potential/current customers. On those daily-used platforms, stick to one or two posts a day so you don’t overwhelm your followers which can lead to unfollows.

    Facebook: 1-2x a day
    Socialbakers recommends 5-10 posts per week.

    Twitter: 3-5x a day
    BufferApp recommends three tweets a day.

    Instagram: 1-2x a day
    Forbes shared that UnionMetrics said the average brand posts 1.5x/day.

    Pinterest: 12-25x a day
    We’ve seen that 15-25 pins a day results in higher engagement if pins are spaced throughout the day. Try to share a minimum of at least 12 pins a day across categories, with the ideal amount between 15 and 25 pins.


    Facebook:
    Between 1-4 pm is best (source)

    Twitter: All day, but M-Th between 1-3 pm is best (source)

    Instagram: Anytime – it varies! According to Iconosquare, HelloSociety should post at 11 am, 2 pm, 5 pm, or 9 pm for highest engagement.

    Pinterest: Anytime – the Smart Feed changes when (and if) your pins will show. HelloSociety’s research before the Smart Feed showed that the late evening was a good time to post (~8 pm – midnight).

    (How long it takes for half of engagement to occur – there are a lot of varying stats on this, but these seemed to be the average estimates)

    Facebook: 90 minutes (source)

    Twitter: 24 minutes (source)

    Instagram: 2.23 hours for comments (source)

    Pinterest: 3.5 months (source)

    Facebook: Men and women in their 20s, 30s, and 40s.

    Twitter: Men and women in their 20s.

    Instagram: Men and Women (more-so women) ages 18-29.

    Pinterest: Women ages 18 – 64.

    (See specifics above)

    Facebook: Timeline and Right Column ads: either sponsored posts, link, or account (very common). I haven’t heard of Facebook influencers.

    Twitter: Sponsored Tweets, Sponsored Hashtag (Trend), Sponsored ‘Who To Follow’ (very common). Influencers that tweet seem to usually be supporting another sponsorship.

    Instagram: Sponsored Instagram posts (fairly rare). Influencers on Instagram is very common.

    Pinterest: Sponsored Pins (fairly common) – either in categories, searches, home feed. HelloSociety’s exclusive Pinterest Influencers are collectively the largest voice on Pinterest with an average following of 1.8 million. Several are highly-followed bloggers, creators, moms, and photographers from all over the world.

    With Pinterest as the third most-popular social media network, behind Facebook and Twitter, it’s clear that this platform should be included in every major social strategy. It’s one of the most unique and influential social platforms to date. Pinterest not only attracts women with higher incomes, it usually gets them in that ‘shopping’ state of mind where if something grabs their attention, they could buy it on a whim online or let it guide them to the actual store to check out. Pinterest, Facebook, Twitter, and Instagram are each very important pieces to a perfectly balanced social strategy. It’s all about knowing what to post, when, and how often.

    What’s your favorite social platform for your business? What’s your least favorite? Why? 

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      This article originally appeared on HelloSociety Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Zoe Waldron

    Follow @Hello_Society

    Zoe is the Social Media Coordinator at HelloSociety, a Pinterest marketing and technology firm in Santa Monica, Calif.… View full profile ›


    More by this author:
    • Pinterest Tips from A – Z
    • Nail Your 2015 Holiday Social Media Strategy
    • Mastering Integrated Social Media Campaigns

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