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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
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      • Bitcoin Blackjack Sites
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • CateCoin Price Prediction
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      • DogeBonk Price Prediction
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      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
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      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • Sport NFT Drops
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      • Azuki NFTs
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
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      • Buy Nikola Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
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      • Immediate Edge Review
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      • Prime Advantage Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best GameFi Cryptos
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      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
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      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
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      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
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      • Buy Tezos
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • Buy Axie Infinity
      • Buy Decentraland
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Binance
      • Crypto.com
      • DraftKings
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      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Buy Stocks on eToro
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      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
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    Digital & Social⟩Pinterest

    Why Most Marketers Are Missing Out On Pinterest

    author imageAlan Draper Last updated: 5 July 2016
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    Why most marketers are missing out on Pinterest

    It may come as no surprise to you that I’m rather bullish on Pinterest and the way its use can impact marketing success. I’ve seen it. I’ve done it. And it’s not that difficult! It’s for those reasons I’m taking to the blog to defend my favorite platform against rampant underappreciation (as reported in a study by Social Media Examiner) by my fellow marketers!!

    I feel like I should be on a picket line.

    About the Study

    Last month, Social Media Examiner released their 2016 Social Media Marketing Industry Report. Responses came from just over five thousand social media marketers, of which 38% work in small businesses of 2-10 employees, 23% are self employed, and 18% work for businesses with 100+ employees. Sixty-five percent are looking for B2C customers and 35% are in the B2B arena.

    Not surprisingly, 20% of the respondents work in Marketing, PR, or Advertising. The night highest was Consumer Goods. Sixty-nine percent are between 30 and 59 years old and 57% were female. The majority (52%) are from the US, followed by the UK, Canada, and Australia.

    For the record, I’m self employed and have used Pinterest for both B2C and B2B companies.

    It’s definitely worth a read (get it). It asks just about every question you would want to ask yourself, down to breaking out B2C and B2B where relevant. And it is always interesting to see what your peers are up to.

    It should be noted that for the most part, this study is not about the effectiveness of any particular social media platform. Rather, it reports on the perceptions of marketers and their own use of each. As we all know, perceptions can be flawed and biased and are really no good basis for your own marketing strategy! Interestingly, measuring the effectiveness is consistently one of the biggest challenges facing social media marketers.

    Pinterest Use by Social Media Marketers

    Shockingly, the percentage of marketers using Pinterest in 2016 dropped from 45% to 40%. Why would this be? Well, new social networks have popped up, and there is always a draw to the new and shiny, but since most reported immunity to shiny-object syndrome, it seems more likely that social media marketers have not learned how to make Pinterest successful for them. After all, it really isn’t a social network. It’s a search and discovery platform. So, it makes sense that people accustomed to Facebook and Twitter would not instinctively know how to make Pinterest work for their business.

    Experience definitely plays a part as well. Of new social media marketers, only 27% are using Pinterest – whereas 90% use Facebook and 59% use Twitter. With 1-2 years of experience, Pinterest adoption increases to 36%. After two to four years, 41% of marketers use Pinterest. With four or five years, that increases to 48%. Fifty-eight percent of the most experienced marketers use Pinterest.

    Not surprisingly, only 34% of B2B marketers use Pinterest, but 45% of B2C businesses use it.

    This is likely because of the perception of the relative importance of Pinterest to meeting marketing goals to platforms such as Facebook, but could it also be because the more experienced marketers know how to use Pinterest more effectively and therefore value it more highly?

    Pinterest Use and the Time Factor

    Of those spending one to five hours a week on Pinterest for their business, only 30% use Pinterest; but when there are 40+ hours a week for social, 58% spend some of that time on the platform. Again, it’s clear that Pinterest it not top priority for most.

    Of the top seven social media platforms (again, I bristle a bit at including Pinterest in that category, but SlideShare is in there, too, so I’ll let it go), only 2% said it was their most important social platform. It broke down like this:

    1. Facebook (55%)
    2. LinkedIn (18%)
    3. Twitter (12%)
    4. YouTube (4%)
    5. Instagram (4%)
    6. Google+ (3%)
    7. Pinterest (2%)

    Really? Behind Google+? Are customers really there, or are marketers hoping for SEO benefits?

    If you have just one hour a week to use exclusively on Pinterest, you CAN make it work. Get yourself a solid strategy (I can help with that) and sign up for Tailwind to schedule fresh pins coming in all the time. There! You really don’t need 40 hours a week to fit Pinterest into an effective marketing strategy.

    Marketers’ Future Pinterest Plans

    Last year, 51% of marketers said they planned to increase their use of Pinterest. This year it fell to 42% -and fully one in three marketers say they have NO plans to use Pinterest at all. Only one in four say they don’t plan to use Google+. What the whaaat?!?

    What is there to learn about Google+ these days beyond why people are ignoring it? Well, apparently more than there is to learn about Pinterest. Forty-eight percent said they want to learn more about G+ and only 45% are interested in learning more about Pinterest. And a whopping 70% said they have no plans to utilize Pinterest ads. Why? When they are more affordable than any other social advertising and have just released retargeting and lookalike audiences?

    Marketers Do Understand the Power of Visuals

    The importance of visuals in marketing is coming through loud and clear. Seventy-two percent say they commonly use visuals in their social media marketing and 37% say it’s their most valuable type of content (up from 71% and 34% last year). The next highest being 68% for blogging with 38% saying blogging is their most important content type. Seventy-two percent say they plan to increase their use of visuals this year. If this is true and they are creating unique content with powerful visual elements, why aren’t they pinning??

    What Marketers Don’t Understand About Pinterest

    1. Pinterest rewards content creators – like you!

    Pinterest rewards content creators with follow buttons and visit buttons even in other pinnersYou’ve told us you’re using visuals and you’re blogging. Pin your content to Pinterest! When you pin, or even when someone else pins or repins, Pinterest makes it easy for people who find the pin to follow your Pinterest account or to visit your site directly. I’ve seen “Visit” “Read it” and “Follow” buttons – all benefitting the content creator rather than the individual pinner.

    You’re already doing the hard part. Make the work you are already doing go further.

    2. Pinterest drives website traffic and lead generation.

    Why are you using Facebook? To create brand awareness and engage loyal fans? Probably. But you also probably hope to drive action that you can measure and turn into sales. Pinterest is the second-largest driver of social media traffic referrals behind Facebook. For many businesses who have embraced it, it’s actually number one.

    One of my past clients got to the point where Pinterest was driving more traffic referrals than ALL sources combined – social, direct, search engine – everything. This resulted in over 100 new leads a month – also more than all other sources combined.

    Are you already creating powerful content? Grow your email list and increase sales when you create multiple teaser images to draw people to your landing pages and supporting blog posts. Falling behind on your own content or that for your clients? Let me help you with my new Content Offer in a Box service. You can bet Pinterest success is baked in.

    3. It’s not “too late” to succeed on Pinterest.

    Back in the early days of Pinterest, I grew an account to over twelve thousand followers without really trying. Now, it’s a bit like pulling teeth to get people to follow. This is by design. Pinterest wants people to follow interests and discover new things rather than limiting their pins to just those they follow.

    That’s why your feed is now made up of pins by those you follow, pins that are picked for you, and promoted pins. This is also one of the reasons why follower count doesn’t matter.

    Just because smart feed doesn’t show all your pins in chronological order to all your followers the instant you pin them does not mean they will not be seen. Each month, pinners perform 2 BILLION searches. That means that your content will be found by many more than those who follow you, especially if you’re making smart use of keywords and powerful images.

    Beyond text search is image searching. Over 130 million image searches are performed each month. So, if you’re selling physical products, you must be pinning to help people know how to buy from you!

    4. A pin lasts forever.

    Unlike a Tweet where the half-life of any update is 24 minutes, a Facebook update lasts about two hours, and an Instagram photo with a half life of about 72 minutes, a pin is discoverable forever. In fact, some pins don’t even start to pick up steam until weeks or months after it’s first pinned.

    5. A promoted pin lasts forever.

    That pin you promoted for a month last year is still out there gathering repins and likes. The repins that happened during the promotion are likewise spreading your content long after your budget runs dry. Can you say that about any other advertising platform?

    5. If your competition doesn’t get it, that’s an advantage for you and your business or clients.

    The widespread, mistaken impression that Pinterest is not worth the effort means you can swoop in and get more of the benefits for yourself.

    Are you intrigued yet? If you’re one of the marketers who has tried Pinterest without success, I’d love to help. My Pinterest strategy, setup, and training packages start at $849 and will give you everything you need to not only start off with an optimized profile and 10 model boards, it will also explain why those boards, what belongs in them, who you should engage, titles for future boards (and what to pin on them) as well as activities to engage in daily, weekly, and monthly for continued success. Email me or hit me up on Twitter to get started.

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      This article originally appeared on Alisa Meredith and has been republished with permission.
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    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

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      Discuss This Article

    Show Comments (2)
    Add a Comment
    • six one way half a dozen another says:
      July 7, 2016 at 2:23 pm

      My opinion, as a user, is that even current marketers haven’t a clue how to market on Pinterest. All of the ads that I have seen in my feed seem to be targeted in the paint roller fashion: wide broad swaths of demographics covered by a campaign that has only the vaguest connection to a user’s interests or activities. It’s as if they are still marketing for television or radio or newspapers.
      Using a sledge hammer to tap in acupuncture needles doesn’t work, it just makes a mess and ruins everyone’s experience.

      Reply
    • Alisa Meredith says:
      July 7, 2016 at 2:35 pm

      Not to mention the fact that it hurts like crazy! Great point, 6/half. There are still a lot of people who see every online platform as a way to blast out their message. Spray and pray it hits SOMEONE who is interested. Thanks for reading!

      Reply

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