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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Pinterest

    How To Increase Your Holiday Sales With Pinterest’s Promoted Pins

    author imageJay Leonard Last updated: 28 October 2014
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    How to Increase Your Holiday Sales with Pinterest’s Promoted Pins

    The holiday shopping season is around the corner and for ecommerce sites you want to do all you can do maximize your sales during Black Friday & beyond.

    Not only are shoppers shopping online more (a record 66 million of them on Black Friday), they’re also increasingly shopping via their mobile devices. Did you know that more than 90% of Pinterest usage is on mobile?

    Black Friday will be this holiday season’s first billion-dollar-plus online shopping day, with the total online take for the day expected to be $1.2 billion, up a hefty 15 percent over last year.

    According to IBM’s Annual Black Friday survey 2013 on average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook. Facebook average order value was $52.30 versus Pinterest average order value which was $92.51.

    One of the key sales tactics we are using with our clients is taking advantage of the DIY Promoted Pins which is an ad that you pay for on Pinterest.

    Don’t even second guess whether this is worth your money. Why? I explained in an article in May about how Pinterest was experimenting with Promoted Pins with a few blue chip brand names.

    These advertisers are asked to spend a whopping $1 to $2 million on advertising. The CPM (cost per thousand impressions) rate for the ads is in the $30 to $40 range. But guess what? In reality it can be quite different. For example, I have clients who are paying CPC (cost per click) for as low as .06 cents! Amazing! That’s because there’s still very little competition with these ads because they are so new and currently only available to U.S. based businesses.

    Unfortunately you have to apply to use Pinterest’s Promoted Pins. This process can take some time so you’d better get on it right away!

    Once you’re approved you’ll get an email from Pinterest and the process is very simple but Pinterest is not just going to let you promote any pin any way you want.

    They have very strict guidelines which isn’t a surprise because they want these ads to be a great experience for everyone. Pinterest can also reject your ad and if your ad receives any negative feedback they can remove it as well.

    Here are the rules from Pinterest about what you can’t do (there’s a lot!)

    1) Here is a list of what you can’t put on the pinned image

    • promotional material, discounts, sales copy like “10% off”, “2 for the price of 1”, “Summer sale”, “Limited time offer” however you are allowed to say something like “Sale lasts until Dec. 1-30, 2014”
    • Promotional material, discounts or sales
    • Commercial and functional calls to action
    • Prices
    • Improper grammar, excessive symbols, or multiple hashtags
    • Confusing design elements
    • Product or service claims
    • Fraudulent or deceptive claims or content
    • Nudity or sexually suggestive content
    • Harassment or hate speech
    • Shocking content or profanity
    • Implied Pinterest affiliation

    2) Don’t put any of the following in your Promoted Pin’s text description

    • Promotions, sales, or events without full dates
    • Prices
    • Improper grammar, excessive symbology or multiple hashtags
    • Fraudulent or deceptive claims or content
    • Harassment or hate speech
    • Shocking content or profanity
    • Implied Pinterest affiliation

    3) Destination landing pages (the place your Promoted Pins link to)

    • Shouldn’t have email sign-up requests or similar design elements that block content
    • Must comply with our Acceptable Use Policy and these ad rules
    • Should contain content relevant to the ad

    4) Be straightforward about your product

    • Your ads should accurately reflect your brand or the offered product or service
    • Make sure you target the right audience
    • Identify an accurate destination URL

    5) Your ads may not promote

    • Adult products and services
    • Alcohol
    • Imitation or counterfeit goods
    • Drugs and tobacco
    • Products from endangered or threatened species
    • False documents
    • Online gambling and lotteries, or games of skill
    • Illegal activity
    • Malware and hacking
    • Pharmaceuticals and supplements
    • Pinterest incentives
    • Deceptive subscriptions services
    • Unacceptable business models
    • Weapons and explosives

    6) Other

    • Respect our community’s data and privacy
    • Stick to one advertiser per account
    • Respect the rights of others
    • Affiliate Pins

    Now that you know the rules the next steps are pretty simple:

    1) Go to https://ads.pinterest.com

    Hover over the image you want to promote as shown below.

    Pinterest's promoted pins

    2) Complete the next steps:

    • Choose your keywords. I’m sure that you’ve already been adding keywords to rank high on Pinterest so this should come easy to you. If not use the Guided Search tool to help you.
    • Choose your location. You’ll notice that the only cities available are in the United States because this service is only available in United States.
    • Choose English under “Language”
    • I would leave the “Device” as “All”
    • Choose gender

    Pinterest's promoted pins

    3) Next, fill the items you see below

    • If you’re not sure how much to enter for your maximum CPC bid you can start with .50 cents.

    The cost per click might vary and the amount spent per day will be dependent on the number of clicks you receive. You’re competing against other people who are bidding to show their pins to a similar audience. This doesn’t mean that you’ll necessarily pay the full amount that you’ve bid, which is why you might see your average cost per click lower in your metrics. Pinterest is using a second-price auction model. That means you’ll only be charged what you would have needed to pay to beat the next bidder in the auction.

    Remember that you’ll never be charged more than the daily budget set for your campaign, so this might be a good thing to increase if you are trying to get more reach for your pins.

    • Double check that the destination has the correct URL
    • Give your campaign a name. Don’t over think this and make it simple. This is just for your records anyway.
    • Decide when you want to start and end your campaign. If it’s your first time and you’re a little nervous about the process try it for seven days.
    • Decide on your daily campaign budget. Start with a $100 budget and if you’re spreading that out within a 30 day period it would be $ 3.33 per day.
    • Next, click “BILLING”. Once you set up the billing you won’t need to do this step again for future ads.


    CPC bid

    4) After completing the billing process it will take you to your dashboard.

    You won’t see any data yet because Pinterest still needs to approve your Promoted Pin.

    Pinterest promoted pins dashboard

    5) Track what’s working

    Once your campaign starts running, you’ll start to see how your pins are doing on this dashboard. These metrics only track your Promoted Pins:

    • Impressions: The total number of times your Promoted Pin appeared on Pinterest.
    • Repins: The number of times someone added your Promoted Pin to one of their own boards.
    • Clicks: The number of visits back to your website.
    • CTR: Your click through rate.
    • Total spend: What you’ll be charged.

    You can also edit your campaign in the following areas:

    • campaign name
    • start and end dates
    • daily campaign budget
    • pause the campaign

    edit Promoted pins

    All about billing from Pinterest:

    • You get charged on the 1st of every month, no matter when your campaign started.  You’ll be able to see the amount you’ve spent on your dashboard. Pinterest won’t charge you more per day than the amount set on your campaigns and you can pause your campaign or Promoted Pins at any time.
    • Payments coming from international IP addresses won’t be accepted.
    • You might see a $1 charge on your bank account from us because we’re verifying your account.

    I highly recommend that you apply for the Promoted Pins if you haven’t done so already.

    There’s not a lot of competition right now and I believe this is the most cost effective ways to reach your target audience. This to me makes more sense that spending your dollars on Pinterest contests. After all the Promoted Pins are in the hands of Pinterest and they know how to reach your target audience on your behalf.

    Over to you

    Have you tried the Promoted Pins? If so, did it generate ROI for you?

    If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me about my Pinterest management services or to learn more about my Pinterest Marketing Course for Business.

    Pinterest Marketing For Business Online Course

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      This article was written for Business 2 Community by Jay Leonard.
    Learn how to publish your content on B2C


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    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


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    • Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen
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      Discuss This Article

    Show Comments (3)
    Add a Comment
    • J.Louie - hART Sense Design says:
      November 11, 2014 at 5:24 pm

      I have been experimenting with Promoted Pins for a while now, but apart from increased traffic to my website, I haven’t seen much “action.” Only a couple of sales over the period of 2.5 months. I have to add that I have been promoting my product pins, so maybe I should try to create a ‘composite’ pin of sorts (several products in the same pin) with “sale ends on …” in the pin description to see if that would increase conversion.

      Reply
      • Anna Bennett says:
        November 11, 2014 at 7:40 pm

        Thanks for sharing your experience with us. Unfortunately adding “sales ends on” is not permitted by Pinterest.

        Reply
    • J.Louie - hART Sense Design says:
      November 11, 2014 at 9:04 pm

      Well, your point No. 1 above reads, “however you are allowed to say something like “Sale lasts until Dec. 1-30, 2014.” So, has that changed since this blog post was published?

      Reply

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