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      • Coins to Buy on the Dip
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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
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      • Buy Adobe Stock
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      • Buy Medifast Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Crypto Bank Review
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      • Bit Index AI Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • NFT Land Projects
      • Best NFTs To Buy
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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        • Best Stock Brokers ZA
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        • Best Forex Signals
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        • Trading Robots
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
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    Digital & Social⟩Pinterest

    How to Sell on Pinterest: Our Guide to Getting Started

    author imageAlaina Brandenburger Last updated: 19 January 2021
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    How to Sell on Pinterest: Our Guide to Getting Started

    What started out as a simple tool for sharing ideas and finding inspiration has grown into one of the most popular social media platforms in the world. Pinterest reports a total of 442 million users and estimates that 85% of them use the platform for online shopping.

    Companies ranging from startups to giants like IKEA are all learning to use Pinterest as a tool for business. The platform provides many helpful ecommerce features and offers a cost-effective and fun way to reach millions of potential customers.

    Creating a Pinterest account to enhance your retail marketing is easy and effective. Here, we’ll share all you need to know about why you should consider Pinterest and how to sell on Pinterest:

    1. Know your audience
    2. Focus on visual appeal
    3. Use descriptions to help customers find you
    4. Focus on your title
    5. Use Pinterest tools to drive traffic to your website
    6. Be consistent
    7. Track your analytics

    Why you should consider Pinterest

    Pinterest is an easy-to-use, cost-effective retail marketing tool that lets customers find your business and purchase products. It’s like an online storefront that uses visual displays to draw people to your store.

    By profiling your customers and creating appropriate pins and boards, you can connect with people directly through their phones. Many people who use Pinterest for shopping end up making a purchase, and the platform makes it easy for them to share your website with their online network.

    The social media platform is easy and fun to use, and it lets your business connect with millions of users who are already shopping with the click of a button.

    Now that you know why you should consider it, here’s how to start selling on Pinterest:

    1. Know your audience

    Before getting started with Pinterest, spend some time getting familiar with your target audience. Pinterest is like an online version of a stunning window display that draws customers off the street and into your store. Use the same customer insight that you use to create your in-store window displays to create pins and boards that will drive people to your website.

    2. Focus on visual appeal

    People like to pin and repin posts that are visually appealing and inspiring. To draw customers to your website, use your Pinterest profile to tell stories about your products, or teach your customers how to use them.

    For example, HiSmile Teeth Whitening is a business that specializes in teeth whitening products. The company created a pin to demonstrate how their solution works for its coffee-loving customers.

    how to sell on pinterest

    A pin created by HiSmile Teeth Whitening

    3. Use descriptions to help customers find you

    Well-written descriptions are important in ecommerce. They let users find and learn about your business and its offerings. Make sure your descriptions on Pinterest include not only keywords but also phrases that will generate traffic.

    Think about what your customers will search for and include their query words in your descriptions. For instance, HiSmile Teeth Whitening used the keywords “coffee lover” and “teeth whitening kit” in their Pinterest description to make it easy for coffee fans to discover the business’s offering. Descriptions are also a good place to use hashtags.

    4. Focus on your title

    Descriptive titles help drive customers to your products. Think of the title as a headline — this is where you want to include keywords for search engine optimization (SEO).

    Pinterest lets users write longer descriptions, which won’t always appear on the user’s device. If you pin an image of a product, use its name in the title. If you’re linking to a blog post or multiple products, use an appealing title such as “The Best Boots for Winter Hikes.”

    5. Use Pinterest tools to drive traffic to your website

    Rich pins

    Rich pins signal to Pinterest users that a product is available. Rich pins sync with your website to update information about your pinned products automatically; if there is a price change or if the pinned product is out of stock, a rich pin will reflect this.

    Pinterest buyable pins make it easy for customers to buy a product without leaving Pinterest. You can enable rich pins by adding product pins or catalogs onto your website.

    how to sell on pinterest

    Rich pins make it easy for users to see product information and navigate to your website to buy what they want. Pin from Bloomingdales.

    To enable rich pins:

    1. Copy and edit the HTML code to the webpage for which you want to add product pins.
    2. Enter the URL of your webpage into the Rich Pin validator on the Pinterest developer tool.
    3. If the webpage can be verified, click “Apply Now.”
    4. Your rich pins will automatically appear. It could take a while, but all of your rich pins should appear within an hour.

    Promote your pins

    Like other social media platforms, Pinterest offers promoted content — ads that are placed around similar content to drive traffic. Pinterest uses a cost per click model, so the cost depends on how many people click on the ad.

    You can set your own bid or let Pinterest handle it by letting them know your goals, your desired target options, and your budget. Follow the ad guidelines and tailor your promoted pin to your desired audience.

    The easiest way to get started selling on Pinterest with ads is to promote pins you’ve already created:

    1. Create an ad with a pin you’ve already created by clicking “Promote.”
    2. Verify the destination URL.
    3. Set your daily budget.
    4. Determine how long you want to run the ad.

    Make collections out of a single pin

    You can also create a pin that links to more than one product.

    For example, if you are a clothing retailer, you can create a board titled, “Best New Looks for Fall” and turn each pin on the board into a look book. As users scroll through the board, they can click on different items in the photo and be redirected to your merchant shop. You can redirect users by adding tags to your pins and adding links to products in your online shop.

    Collections offer a powerful way to increase traffic and can be helpful for most retail businesses. To use this feature, make sure the pin shows multiple shoppable items in one image.

    how to sell on pinterest

    Shop the look pins let you link multiple items in a single pin. (Maurices)

    6. Be consistent

    To increase the chances of customers visiting your online store, post often — but do not post in bulk — and create curated boards that will attract your target customers.

    If your company sells crafts, create seasonal boards with pins like, “Best Products for Making Holiday Gifts” or, “Activities for the Whole Family.” Check out what your competitors are doing and craft similar content that aligns with your brand.

    7. Track your analytics

    As with all marketing platforms, it’s best to monitor Pinterest sites and evaluate what works and what can be retooled. The website offers analytics tools that let you see which posts have been the most successful in terms of clicks and conversions. You can also see which of your pins are being saved most often.

    Use engagement data like click-through rates and saves to gain insights into your target audience. Knowing which of your pins get saved most often or which tend to generate sales can help you design themed boards and collections that are more likely to be successful in creating and retaining customers.

    Using Pinterest to Drive Traffic and Make Sales

    A business Pinterest account provides a glimpse into all your company has to offer.

    Profiling your target audience and crafting descriptive, visually attractive pins will drive more traffic to your site and help more people find your business. Pinterest tools like rich pins, shoppable pins, and “Shop This Look” pins will help you showcase your products and entice people to want to learn more. Helpful analytics tools will tell you which content or marketing strategies are successful so you can build on them.

    Take your business to new heights and attract customers with online displays by setting up your business Pinterest account today.

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      This article originally appeared on Constant Contact Blogs and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Alaina Brandenburger

    View full profile ›


    More by this author:
    • So, What Is Conversational Marketing? Your Right-Hand Guide
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