Create a Winning Pinterest Business Marketing Strategy
If you haven’t visited Pinterest for a while it may be time to take a another look — since 2010 this large platform has grown tremendously with over 200 million users today — 80 percent are engaging on mobile. Many consider Pinterest business marketing to be a part of their social media strategy. This is also a great place to build your brand and attract website subscribers in an age of constant changes in search.
According to Omnicore over 5 percent of referral traffic comes directly over from Pinterest. And that two-thirds of pins come from brands and consumer products.
This social platform continues to grow and reach an even larger demographic. It is more important than ever for brands and businesses to include this network in their marketing and SEO strategy. In order to be effective it’s important to have an understanding of how this platform works best. Here a few ways your business can stand out and attract more subscribers with a proper Pinterest business marketing strategy:
1 – Visual content selection
This could include memes, videos, helpful tips, an informative infographic, ect. Determine which categories would fit best for your niche through the search tool and other target market research methods. Especially focus on what matters to your audience the most — the more specific and focused your pins are the more likely they will be seen and re-pinned.
For example, I focus pins on the topics of social media, marketing, and other tips in my Marketing Maniacs board, which has a high level of repins, clicks, and likes:
2 – Add a ‘Pin’ button
Once a pin is made the potential for long-term sharing is great, which is more than Facebook, Twitter, Google Plus, Instagram, and even YouTube. They key to success is to make your content easy to find and share for the most exposure. By adding a ‘Pin It‘ button to your website your brand or business will begin to see more activity and traffic:
3 – Establish at least 5 targeted boards
If your business is re-charging your Pinterest account or starting a fresh one a good rule of practice is to create at least five targeted boards with pins in place. These need to include two steps:
- Your mission statement – Pin content that reflects what your company is about. This can include humorous or inspirational quotes, tips, moving videos, ect. This shows a human side of a brand, and builds your following much faster than promotional pins.
- Pin at least once a day – Thousands of pins are being added each day. And you want your customers to stay interested and engaged in your content. Create a mix such as infographics, videos, and tall images like this one from Louise Myers pinned to my Life Thru Infographics board:
4 – Include Rich Pins
Increase your sales by setting up your website to post rich pins, which contain additional information such as real-time pricing, article pins for reading lists, map locations for travel, and more. You may need to hire a web developer if you are not tech savvy. Otherwise the instructions are very straight forward right from Pinterest.
5 – Smart Use of Pinterest Third-party Apps
Since 2015, Pinterest began the Pinterest Developers Platform for third party apps by top developers like Buffer and TailwindApp. Hootsuite now also allows for scheduling in its professional subscription, which provides detailed analyzing of your pins and engagement.
6 – Monitor your progress
Track how your pins are performing right inside Pinterest’s powerful analytics tool. This is a great way to learn what your audience likes, and make adjustments accordingly. As a brand or business this information is important for optimizing your content for your niche audience.
Remain focused and active on Pinterest. Your brand or business can showcase what you have to offer as well as bring more subscribers to your website. Be sure to re-pin what others are sharing for even more visibility, especially on targeted group boards.