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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩Pinterest

    How to Host Pinterest Competitions Across Multiple International Markets Nissan Europe Case Study

    author imageJay Leonard Last updated: 28 June 2013
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    How to host Pinterest competitions across multiple international markets - learnings from the Nissan Europe #MicraAttitude campaign by @KrishnaDeHave you considered running a competition on Pinterest to build your following? There are a number of organisations who have done this successfully in single geographic markets, but what do you need to consider if your business operates across multiple international markets.

    In June this year, Nissan Europe launched a Pinterest competition across a number of European markets to support the launch of Nissan’s New Micra.

    They launched the campaign to engage with their customers to bring the ‘Micra Attitude’ concept to life visually. Participants of the competition have been invited to create Pinterest boards that celebrate their own ‘Micra Attitude’ – whether it’s inspired by people, quotes, design, products, places or activities. You can read the press release here and if you are in the UK you can find out more details here.

    I was delighted to have the opportunity to ask David Parkinson, General Manager, Social and Digital Engagement for Nissan in Europe about their use of Pinterest and he shared some of the considerations when managing a multinational Pinterest campaign which you can read in the article below.

    Krishna: Tell us a little about the journey you have been on with social media across your European business as I can see you have integrated social media into your online newsroom.

    David: We started using social media more seriously in the business around 18 months ago and have spent the last year building a pan European foundation. Now that is in place we have the cross functional team to lead campaigns quite easily across Europe.

    We are using platforms including Facebook, Google Plus, Instagram, Twitter, Vine and YouTube and trial new platforms centrally as they emerge.

    At a country level we manage Facebook, Twitter and YouTube and we will then manage the other platforms from the European central team if the audience by market is not large.

    Krishna: When did you join Pinterest and what encouraged you to start to build a presence there?

    David: We joined about 6 months ago and we wanted to use it as a ‘cool place to share pictures we liked of our cars by category and theme. As a platform the number of users in the US are compelling, and we wanted to put ‘a stake in the ground’ for when Pinterest eventually grows as big in Europe.

    Krishna: What inspired the current pan-European competition you are hosting?

    David: This is our first competition on Pinterest. Pinterest is a perfect place to engage with our Micra audience, who are primarily female (and yes men are able to enter the competition too!). We want to create a lot of noise with the right audience online and Pinterest fits the bill perfectly. We are also trialling the benefits of ‘click through’ to our website for pictures and images we pin.

    Krishna: What are you hoping for as a result and what metrics are you tracking as part of the Pinterest competition?

    David: Increased awareness is the key for us. KPI wise we are tracking mentions of #MicraAttitude and the sentiment of these mentions. We are also tracking click through’s to the website and the total numbers of participants and pins/repins.

    Krishna: What actions did you have to take to persuade and influence your leadership team that it was appropriate to build a presence for the Nissan brand in another social media platform?

    David: None as I now I have a team in place who are able to influence the leadership of the organisation that we could use Pinterest to connect with our target audience – I personally have a seat at the leadership table and we have done a lot of ‘legwork’ over the last 12 months.

    Nissan Europe #MicraAttitude Pan European Pinterest Competition Example PinKrishna: What planning went into the campaign to ensure it runs smoothly across multiple European markets?

    David: One of my team did all the planning working very closely with PR and Marketing to ensure it had the right support, assets and ‘buy in’ with their teams.

    Krishna: Are you using a platform to manage the competition and if so which one and why did you choose it?

    David: We are just using Pinterest linked with our monitoring tool. Our key tool, Hootsuite, does not have Pinterest integration yet.

    Krishna: Who is managing the responses to the comments on the pins which are posted in multiple European languages?

    My pan- European community management team manage community management led from our European HQ.

    Krishna: How are you promoting the competition across other platforms and media?

    David: We will use some paid advertising and we have had articles about the campaign in online media such as The Drum. We will also using promoted Tweets and Facebook posts to generate awareness and traffic to the Pinterest competition in the coming weeks.

    Krishna: What is the initial response and reaction from people about the campaign?

    David: Very positive – the images we created were deliberate in their need to invoke an emotional response. We love that people debate the why’s and wherefores of using a heel to lock a car. It’s better than no reaction at all!

    We also love the boards being made and watch them with glee!

    Krishna: I know some countries have not been included in the European wide Pinterest competition e.g. Ireland where I am based – why is that?

    David: Ha! Well, the issue in the case of the Republic of Ireland as an EU country means we would have to pay for separate contract rules which is very expensive. It is also not a ‘group’ country, and is what we call an ‘independent’ and is managed by an importer – so it does not fall into our scope at Nissan Europe.

    As you can imagine setting up the rules for a continent has been very time consuming – every country has a differing requirement and set of regulations – but we managed.

    Krishna: What specific challenges and opportunities does it present you as a brand operating across so many markets and with many distributors of your cars in terms of managing social media campaigns such as this?

    David: The main issue if one of communication and staying cross functional – across Social, PR and Marketing.

    Krishna: With the increased requirement for visual content in social media, what has this meant for you and the marketing team when it comes to planning your content for your websites and social channels?

    David: Yes the need for visual content means we have to change the way content is planned and we are starting on this task. It needs to be designed with a big idea and theme and then developed to be suitable for each platform in both its creation and delivery. This is a work in progress.

    Thanks so much David – I look forward to following the progress of the campaign.

    Make sure you check out the campaign if you are based in Europe – entries are open until 21 July 2013.

    Details Of The Nissan #MicraAttitude Pan European Pinterest Competition

    How to host Pinterest competitions across multiple international markets - learnings from the Nissan Europe #MicraAttitude campaign by @KrishnaDe

    Participants are invited to create a #MicraAttitude Pinterest board and to share it on the Nissan Europe Pinterest board for the competition.

    You need to:

    1. Follow Nissan Europe on Pinterest

    2. Create a Pinterest board called “Micra Attitude”

    3. Pin at least 8 images onto your board using any of the Micra Attitude themes for inspiration:

    4. Repin two images from Nissan Europe’s “Micra Attitude” Competition Board to your “Micra Attitude” board

    5. Include #MicraAttitude and the relevant country hashtags within the description of each of your pins

    6. When your board is complete submit your entry by posting a comment under the Nissan Europe pin relevant for your market with a link to your board.

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      This article originally appeared on Biz Growth News and has been republished with permission.
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    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


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