Savvy social media professionals have all tweeted, liked, posted and shared the fact that there’s a new, cooler type of pin in town – one that includes automatically updated details like product prices, movie reviews and recipe ingredients. But content marketers? Well many of us are simple too busy crafting engaging, inspiring words to care about pinning pretty pictures.
But here’s where it gets interesting. Now, Pinterest lets you pin articles. So this awesome blog you’re reading right now, for example? Yep, you can pin it! So if you’ve been wondering how to take advantage of Pinterest but don’t have the resources to create visually-rich content, you’re not out of the game. Better yet, if you can create compelling visuals to support your written content, you’ll have something to make your posts pop in a Pinterest feed.
So what exactly are these new pins and how do you use them? Here’s our guide to Pinterest rich pins.
What are rich pins?
There are now four types of rich pins:
- Product – pricing, product descriptions and source URL.
- Recipe – ingredients list, preparation time and source URL.
- Movie – movie title, release date, rating, actors and director information.
- Article – story headline, author name, summary of article and source URL.
Brands can display more information on their pins by including meta tags on their websites. All rich pins now include the company or brand name with a logo that features a click through link to the website. This is all stuff that you could include on your pins before, but now it looks a lot slicker and increases the ease of use for consumers to find the original source.
For any brands involved in online marketing, rich pins are a no-brainer.
You have to jump through a few technical hoops to get rich pins up and running. If you already have meta tags on your webpage, then Pinterest will automatically include this information on your rich pins, making the process slightly easier.
To set up rich pins:
- Apply for the specific type you want – product, recipe, movie or article.
- Make sure your website is using the appropriate meta tags including title, meta description, tags and author. Step-by-step instructions on the required meta data detailed by Pinterest can be found here.
- Preview your pins.
- Validate the original URL of the pinned page with Pinterest.
- Apply to get your company approved for rich pins by Pinterest.
Once Pinterest has approved your first rich pin, you can pin anything from your website thereafter and it will automatically be in the rich pin format.
While you’re on Pinterest, why not follow King Content?
Let’s get pinning!