Pinterest Expert Shares How To Get More Pinterest Followers With Trending Topics Based On Research
Over 70% of online consumers go to Pinterest to get ideas & inspiration on what to buy. This according to Bizrate.
In addition, 67% go on Pinterest to keep up with the latest trends. With that kind of massive traffic; enterprises, bloggers, marketers and business owners would profit if they could find ways to leverage that to get more repins & followers.
Popular trends on Pinterest are categories such as; fashion, holidays, events, seasons and so forth. One powerful & proven key for getting more followers is to make sure that you create boards at least six to eight weeks before the trends begins. Doing so gives your Pinterest page a boost. Why?
Pinterest boards are like window displays that you see in stores at the shopping mall.
Notice how the window displays at the mall are always a step ahead of the next season or holiday. And also how quickly they change to the next one when the time is right?
They want to keep things fresh and relevant, plus they want to attract eyes balls with new colors and styles and shapes. They want to draw people in to make sales.
This is a proven, sales building merchandising strategy. You are doing the same thing with Pinterest.
Remember Pinterest users having a buying mindset. As a matter of fact Pinterest pays off more than Facebook for retail. According to a new report from Experian Marketing Services, social media sites in March accounted for 7.72 percent of traffic to retail websites, up from about 6.6 percent the prior year. Pinterest is driving the greatest percentage of its traffic to retailers’ sites, at 10.9 percent, according to the study.
Think about your boards like window displays at a popular retailer. Imagine everybody is walking by. What do you want them to see?
If it’s the month of April would you expect to find winter clothing displays right? Of course not.
Therefore a makeover of your boards with an eye towards staying current with the latest trends & seasons will definitely get more eyes on your Pinterest page and get you more followers too.
Shoppers are shoppers are shoppers whether they are looking at a window display in the physical world or your Pinterest boards in the digital world. WARNING: If you are not current and you don’t grab their attention you just lost a potential customer.
Empowering your boards with this seasonal merchandising strategy will help you not only stay current and appeal to the collective shopping mindset prevalent at the time, in addition as a side effect you end up driving more traffic back to your website too.
If your content is stale or outdated then pinners will scratch their head and ask themselves “what the heck?” It’s like driving by a store seeing snow boots being featured in the window display in summer. It doesn’t make sense does it? You might as well say ba-bye to those potential followers.
In addition, according to www.10alike.com (formerly Pinerly) pins featuring trending topics (seasons) see a 94% increase in click-through-rates! Imagine that! 94% right now – think about that.
With this kind of information, 94% more click thrus it is easy to see why making adjustments seasonally is vitally important to help stay “on trend” as much as possible.
This means, making adjustments throughout the year. If you are prominently displaying Christmas recipes & stuff in May you have to ask yourself; is that really effective?
The solution: make sure that your Pinterest page is set up for the next trending holiday / season/ event before it starts.
Do this right now: ask yourself, which holiday or “observances” do you think your audience will most resonate with? Is it; summer, Easter, Mother’s Day, and so forth?
This is especially important to do if you’re an E Commerce company, especially in the early stages of building followers.
So the bottom line is: you need to have trending boards.
Here are some holidays and observances to keep in mind for the upcoming weeks:
- April 20th Easter Sunday
- May 11th Mother’s Day
- June 15th Father’s Day
- July 1st Canada Day
- July 4th Independence Day
Over to you…
Do any of those really resonate with your target audience? I’m sure at least one does.