65% of Businesses Already On Pinterest?

A couple of week’s ago MarketMeSuite launched a nifty tool called “PinMe.” The idea was simple:

You may be new to Pinterest and the growing craze around it, but, there’s a pretty good chance your site has preceded you on the network.

In one quick step you can find out if any content from your domain has been pinned, and interact with the pinners.

But here’s where it gets pretty cool.  PinMeSearch, the Twitter handle for the new tool, tweeted this over the weekend:

Wow, over 65% of people who have tried marketmesuite.com/pinme by @MarketMeSuite have found their site has already been pinned!

— MarketMeSuite PinMe (@PinMeSearch) April 21, 2012

Over 65% — think about that. Four out of every six sites who type their domain wind up finding out they are already on Pinterest.

Pundits getting it wrong?

There’s been a fair bit of news coverage lately about the Pinterest “bubble” bursting. Here is an excerpt from the Daily Mail on Saturday:

“In recent months celebrities and politicians have rushed to join the thousands of media savvy ‘pinning’ on the web’s latest hit social network. But they may have caught on too late as it now seems that the Pinterest bubble has already burst. After a meteoric rise in popularity in January and February new figures show that the photo-sharing site is unexpectedly losing users this month.”

Bubble Not “Burst”

If you look at the data for any of the “bubble” stories, they all seem to originate from one source. AppData, which monitors how often users of third-party apps and other web sites interact with Facebook, has shown the site’s decline. However,

Pinterest can work  a ‘timeline app’ within Facebook, allowing Facebook users to use one log-in across both and share ‘pins’ – Pinterest’s term for posts – via a Facebook page. The site’s growth slowed last month as a timeline app; active users are down from 11.15 million on April 1 to 8.3 million today.

However, this could mean exactly the opposite. It could mean that Pinterest is growing in its own right, and avid “pinners” want to keep it away from their other networks. Those who “Pin” a pretty picture they’ve found while surfing the net may not want to broadcast this across Facebook or Twitter. Pinners are amassing large followings of their own within Pinterest itself.

Business Use Is Growing

One thing is for sure: If over 65% of businesses who go to see if their site has preceded them on Pinterest are already there, there is a heck of a lot of pinning going on. It would be wise for businesses to at least have a look. After all, if someone is already championing your brand, wouldn’t you like to know?