Does your business need a boost on social media? If so, you may be surprised to learn that Pinterest can be useful from a business perspective. Pinterest is great for sharing and discovering ideas, so why not let people know about your business and its capabilities?

We’ve got five way to get a boost out of Pinterest; spend 5 minutes watching the video or read on for the tips.

Understand how to write good pins

Pin quality is an important factor to consider. If you’re just putting some boring text up on Pinterest that’s not enough; your post should also include a great visual.

The quality of your website comes into play as well. On most social media platforms you load images into their site, but on Pinterest you’re pinning from other sources on the web. As a result, the domain quality of the site you’re pinning goes a long way toward determining the success of your pin.

Invest effort in making your account relevant

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As with anything in marketing, Pinterest represents an investment in your business. In other words, a single post doesn’t cut it. You need to invest effort in developing a series of great posts if you want your account to be relevant. In order to boost your Pinterest account, it’s essential to consistency create quality pins.

Keywords are what really matter on Pinterest

Most social platforms embrace hashtags, but this is not the case with Pinterest. Keywords are far more important than hashtags on Pinterest, so you should be sure to include keywords in your website description.

If you post something pin-worthy on your site, it’s worth considering how someone might search for that content. Use those searchable keywords within the image caption and title when you load it on your site.

It’s important to understand your audience

One thing to know about Pinterest users is that most of them are only on the site when looking for something specific. Pinterest is a far cry from Instagram, which some people are on all day long. Pinterest users are more likely to check their feeds several times a week than several times a day.

It’s also worth noting that when people make a purchase through Pinterest, it’s generally a drawn-out process. The user will start pinning things well before they’re actually ready to purchase, then mull things over for a while. The actual purchase may not occur until several months later. Thus the real advantage to being on Pinterest it getting in front of users while they are in the research phase.

Pinterest leads to more sales than other social networks

If you want to drive traffic to your site or get a ton of interaction, Twitter and Facebook are your best bets. However, when it comes to getting in front of potential buyers so you can inform their decision, Pinterest is second to none. Pinterest actually has a higher average purchase per user than any other social media network.

So while Pinterest may be a little more challenging to use than other social media sites, establishing a strong presence on there can benefit any business with a physical product to sell.

Succeeding on Pinterest is very similar to ranking on Google, as both are driven by the way users search. If you have no idea how to wrangle keywords, or what the heck a domain authority is, brush up on your SEO skills with my company’s series 14 days to a better Google rank.

A version of this post originally appeared here.

Read more: 7 Pinterest Features You Probably Aren’t Taking Advantage Of