Pinterest has become the most talked about social commerce platform in 2014. For a company that started only in March 2010 the company is now valued at 5 billion. Obviously there is a lot of talk and usage. In addition, Pinterest controls 23% of referral traffic to e-commerce sites.
There are 30 billion Pins in the social network’s system and that number grows by 25% every quarter. Pinterest is live in 32 different languages and 75% of its traffic comes from mobile.
If you’re still thinking that Pinterest is just for women here’s a new stat that will erase your doubts about whether you should considering adding this social network to your marketing mix in 2015.
According to Pinterest’s head of engineering, Michael Lopp, revealed that the number of male users on the notoriously female-centric social networking site has doubled in the past year. The men now make up 33% of all new Pinterest sign-ups, and the growth rate for male users is higher than for women.
According to Pinterest, more men in the U.S. use Pinterest than read Sports Illustrated and GQ combined. And in emerging markets like India, Korea, and Japan, the gender divide on the site is 50/50.
If I’ve convinced you in some way to make Pinterest marketing a priority for 2015 where do you start? How will you know you’re on to the right path?
Like all social platforms you need to start with a cohesive plan. You will definitely be wasting your time if you think you can just wing it. Pinning a boat load of images and thinking you are done is not a plan or strategy. I don’t think so!
Grab Chapter 1 from the Pinterest Marketing Course for Business and get set up correctly to avoid wasting time later. This is the best place to start.
If you’re not a newbie one of the keys to being successful on Pinterest is figuring out what keywords you want to rank high in. This is critical to your success.
Why?
Prospective customers find you during their searches online by typing keywords into their search bars. You want your Pinterest page and or web page to come up on the first page of the organic search results. That is how you get more traffic.
According to Michael Lopp, head of engineering at Pinterest, he says that the company was looking to redefine how consumers find goods online, according to Business Insider. “If you don’t have a keyword though, you’re out of luck and if you want to browse, search engines are the wrong tool. We call this the discovery problem. There’s a big opportunity to help people browse and discover ideas and projects before they’re ready for search phase.”
Lopp stated that there are 30 billion pinned posts on the social network with that number growing by an average of 25 per cent every quarter. With those kinds of numbers you want to do all you can as a business to rank high on Pinterest’s search engine.
As a service business myself look below to see how I rank on Pinterest’s search engine with the key words “Pinterest Expert”. My company White Glove even shows up as a keyword! Even the city that I work from! That’s the power of keywords! Now a lot more people have a chance to see me, click on more boards and by doing so I get more traffic and you can too.
Another keyword I use in Pinterest Consultant. Look again at how White Glove and Vancouver show up.
When I click on “White Glove” you will find my blog posts.
If you want to have this type of success here are 5 areas on a Pinterest page where you can apply such keywords and tactics. The 5 areas are:
1) Username
- The username that you choose has to include more than just your business name because most people will not search for you on Pinterest by your business or company name. Your username also has to include carefully selected keywords.
2) Profile Name
- Your profile name should include your business name or personal brand name. Make it a keyword conscious name to increase your Pinterest SEO.
3) About Description
- Describe what makes your company special & why they should follow you.
- Use keywords in each sentence to increase your Pinterest SEO.
4) Board Title Name
- Don’t try to be too clever or fancy. Think of how someone would search for what you have to offer. Remember that board names are indexed by Google too so you want to keep the board names obvious and simple.
5) Board Description
- You have up to 500 characters to use. So select several keywords carefully and use them throughout your board several times each to increase your Pinterest SEO.
There are additional areas where you can optimize your Pinterest account to rank high on Pinterest Guided Search Tool. Start with these 5 keys one by one and apply them. Monitor your website traffic using Google analytics today before you apply these tips and then 30 days after you have applied all these tips and you will very likely see a difference in the amount of traffic Pinterest is sending to your website.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me about my Pinterest management and coaching services or to learn more about my Pinterest Marketing Course for Business.
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