When using a business email list, the most common and controversial topic will always be that of customer privacy. The many sides of the debate can range from two to four, even five. Some say it is mostly a consumer issue. Others say businesses are just as protective of their own information. On occasions, the debate touches on the political and philosophical sides of business.
That sounds distressing given that business itself leaves you enough to worry about it. Regardless, no matter how much anyone needs customer information (and to be fair, such a need can be justified), you have to expect protests and opposition on the grounds of privacy.
Some people new to appointment setting and lead generation might still not fully grasp just how serious the privacy issue keeps being. No matter what new, non-intrusive method marketers come up with, someone will eventually decry it a violation of rights. It already happened with telemarketing before. For email marketers, they have already met an equal obstacle in the form of spam filters. This begs the question, how will this affect the value of your business email list? How can you save this value from diminishing due to the prospect of hitting spam filters?
- 1: Check your sources – If your business email list was made by a reputable provider, then you have fewer things to worry about. If not though, be extremely careful with it. Look to review sites and get more details on what exactly is wrong. Is the information outdated? Are the emails invalid? Does it give misleading information about the owners? If you are creating your own lists, keep doing the same thing. Be aware of what your marketers are doing and where they are getting their information.
- 2: Brush up on both your rights and your customers – While many legal issues on privacy can easily balloon into the complex, it would not hurt to brush up on the basics. Strictly define where you stand and where you might step over. The same also goes for your customers. This gives you a bit of personal defense of your own in case you find one prone to pressing the privacy violation.
- 3: Give a helpful impression – When it comes to B2B, your best bet is simply the desire to help. Avoid coming off as too eager to promote and sell anything you have. Always let your prospects know that you are just offering help. If the goals you value extend beyond just making money, you will definitely break down the walls of prospects who presume that money has been your only objective. As a start, consider your email list as a list of opportunities to connect and build relationships with your potential clients.
While there may not be an end to the privacy debate, there are ways to avoid stirring up the hornets’ nest so to speak. If you do not want your business email list to cause you more stress, keep the above in mind when monitoring sales lead generation.