Every website has it’s own unique sales cycle, which is something you have to take into consideration when measuring the success of your SEO. For example, if your sales cycle is 6-9 months long and you stop your SEO before that, you won’t be able to determine what is the true ROI. Don’t give up on your SEO too soon just because you aren’t seeing the results you want right away.

Watch this week’s SEO video lesson here!

For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive .