Writing SEO Web Pages

Business owners and writers face a common set of problems – how to research, find and investigate topics that can be written about.  The Web is a multi-dimensionary repository but it can require specialized tools to locate and develop this information.  Public records, vital records, research portals, Freedom of Information documents, guides to investigative work and Internet resources for writers and journalists are scattered in a lot of locations.

In researching there are extremely important rules:

• Rule # 1: The single biggest mistake searchers make is using the wrong search tool!
• Rule # 2: Let other people do as much work for you as possible (use their metaguides and expertise to your advantage)!
• Rule # 3: Bookmark, constantly organize your bookmarks as though your life depended on it!
• Rule # 4: Use more than one search engine resource – use multiple resources!

Search engines are acquainted primarily with words.  When creating a website, the normal procedure is to search for the best designer and then get a professional website with captivating colors and graphics, but watch out!  Do most websites optimize website content?  Obviously not, and this is the reason why many businesses fail to reach thousands of their customers.  SEO copywriting helps your website rank high on search engines.  You can phenomenally improve your web copy to achieve search engine optimization.

Two techniques are keyword research and meta description tags.  In the art of keyword placement, you need to find words that a large number of people are using to search for your particular business.  You need a fairly narrow niche, and you need to understand who your ideal clients are and write the keyphrases and keywords based on what they’re looking for.  The free Keyword Tool from Google Adwords is a beginning, but there are other tools out there like Spyfu.  You can search for any domain and see every place they’ve shown up on Google.  Quintura is a visual-based search engine that features an interactive search cloud (map) with images to refine searching.  You enter keywords and it produces a cloud of keyphrases and other similar keywords.  It’s a very unique tool.

Meta tags provide information about your Web page to search engine robots.  The description meta tag is usually what ends up showing in the search engine results page.  Be sure the keywords in the meta tags are the ones that people are actually going to search with.  Meta tags do not directly affect search engine ranking, but the meta description should employ keywords intelligently, and also create a compelling description. Direct relevance to the page is key. The description should optimally be between 150-160 characters.

Research For Writers is an important tool that can be downloaded to your desktop or laptop and used in the creative writing process.  The most current and updated version is located on my Writer’s Page.