James SpillaneThese days it seems everyone is offering to build you a website: traditional ad agencies, the local print shop, your high schooler’s nerdy friends… So how do you know who you can trust to plan, design, build, launch and market your professional website?
Don’t trust just anyone with your web development
How hard can it be?
Actually, putting a basic website together is kinda easy. Building a professional web presence that makes you money, however, isn’t.
Quality web development requires multiple disciplines including website design, website development, website content, SEO, and Internet marketing.
- Website design is what makes your website LOOK good and when done properly helps your customers find what they are looking for. This requires an artistic and knowledgeable eye.
- Website development is the business of making your website WORK and requires technical expertise.
- Website content is the stuff users INTERACT with on your website–such as text, pictures, videos, games, and audio files. To be effective these must be both targeted and engaging.
- Internet marketing is how you PROMOTE your business and your website to potential customers. It covers a broad range of activities such as social media, email, blogs, and podcasts.
- SEO stands for search engine optimization and is how you get FOUND on the Internet. This is vitally important and incorporates elements of all of the above items.
Few (if any) individuals are experts in all of these. Instead, most of us in this industry have a particular niche–I, for example, specialize in written website content (hence the moniker “The Website Wordsmith”).
Two+ heads are better than…well you know
By assembling an Internet marketing team you benefit from the experience of multiple professionals with varied Internet marketing expertise. Bring these professionals together at the beginning of your project and you’ll enjoy maximum collaboration benefits.
For example, by having your web developer and content writer work simultaneously instead of consecutively you can dramatically shorten the amount of time it takes to complete your website . This has the added benefit of allowing us to share ideas so we can deliver a more cohesive (and generally better) finished product.
Don’t be fooled by posers
Unfortunately, there is always someone promising they can do everything all by themselves at one unbelievably low price. Don’t believe it. A jack-of-all-trades will never be able to offer what team of masters can.
Of course, it can be hard to tell who are the posers and who’re the pros, so I invite you to take advantage of my ever growing network of Internet (and traditional) marketing professionals. My goal is to get my clients the absolute best service at the most reasonable price possible. Partner with me today for Internet marketing advice and services.
This article was written for Business 2 Community by James Spillane.
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The remained development of the Internet has verified that the source is here to stay . Consequently , engaging web marketing and search engine promotion to reach concerned customers through the Internet has become vital to a successful online business method . Internet marketing via search engine optimization is absolutely necessary medium that can be applied to appropriately market products online .
Agreed! Jack-of-all-trades are not what you’re looking for if you are wanting your business to appear, sound, and be found!
Could not agree more, with all of this!
I totally agree that website design is not just making the website look good. It should be SEO friendly so that it can rank higher on the search engines and also contain user friendly & quality content on the site.