When Incremental Landing Page Changes Are Useless

Last week we received a great Twitter question:

 

A cycle of innovation (creating new pages) and iteration (incremental changes on current pages) is extremely important to any landing pages strategy; however, there may be times when incremental changes may be useless. For instance, when the changes are big investment for low expected returns, you might find them not ‘worth it.’

Ideally, incremental changes should always be fast and easy. Just make sure you have enough traffic to the test because no traffic definitely equals not worth it!

Flip through out our newest Slideshare presentation for more information on innovation and iteration.

Also feel free to tweet me your landing page questions, and I’ll be sure to respond!