The time has come; you need a new website. Working with your web designer can be a very exciting experience, but it may also cause a lot of stress. Preparing this list for your first design meeting will not only prevent some of that stress, but it will also save a lot of time and guesswork.
1. Who are you?
Your designer has probably done some research on your company already, but they’d like to know more. Preparing a list of descriptive words that reflect your company will give them a better idea of how your website should look and feel. It is important to have your website match the brand and personality of you or your company.
2. Who is your audience?
Who are your most frequent visitors? What type of people are you trying to target with your website? Knowing who is going to be using your website greatly influences the design. While it is impossible to please everyone, your designer can now create your website to suit the needs and wants of most of your audience.
3. What is your goal?
Once a visitor loads your webpage what would you like them to do next? Would you like them to contact you, or purchase your products? Your designer can then emphasize certain areas of your site and create a call to action that will gain the attention of your visitors.
4. Who are your competitors?
Give your designer a list of competitors’ websites. Together you can then go through the list and determine what each website does well and what they each lack. You can then determine what your website needs to accomplish in order to put you ahead of the competition.
5. What do you like?
Pick a few websites that you like or don’t like, and be prepared to explain why. Whether it is a color scheme, or a specific element on the page, let your designer know what it was that caught your attention.
6. Pick a color, and color…
Choose a few colors that reflect the brand and feel of your company, this will give your designer direction in how to design your site. The colors you choose will greatly impact the look and feel of your website, and they will save your designer a lot of guesswork.
7. What else can you provide?
Do you have business cards or brochures you will continue to use? Do you have a logo? Do you have a font you use throughout your company that you’d like to see on your website? You want your brand to match throughout your company or business, not just online.
8. Do you have pictures?
Photography is a key element in the success of your design. You can either provide your designer with images before the design process begins, or you can choose them later. By having images beforehand your designer will be able to take inspiration from your images. Should you choose to find images after the site is designed, it is important to remember you will need to find images that work well and fit the completed design. (Keep your eyes peeled another blog coming soon about how to choose the perfect images for your website.)
The best thing you can do for yourself and your designer is to be prepared. If you can’t provide answers for everything on this list, try to come up with a few answers. Every piece of information you can provide for your designer is one less thing they will need to attempt figure out later. Give direction on the look of your website, and you are one step closer to having a great website.