The first thing you need to look at is why you got banned or suspended in the first place. Most of the major ESP’s, for small business, have excellent deliverability and strict standards.
They are very stringent with their terms and conditions. If you don’t abide by their terms and conditions, they will shut your account down and unless you have a very good explanation, you may never get a second chance, even if you sign up with a different email address.
The main reason most of these ESP’s will shut you down is due to the number of complaints you receive, undeliverable emails (hard bounces) or the content of your mailings. Being diligent in ensuring the quality of your email list is of the utmost importance. Don’t try and upload an email list thinking you will flush out the bad addresses, because this will get you booted faster than a speeding bullet. This is normally referred to as list washing. No ESP will allow you to clean your list by mailing to it. This is a big No-No. Before you send a single email through any of the ESP’s, make 100% sure you email database is as clean and deliverable as possible. Email Answers offers an inexpensive, yet comprehensive email list cleaning and validation service. This service is great for people who are unsure how clean and deliverable their email database is. If you have a legacy email file, a list of email signups you received that are older or haven’t been emailed to in more than 6 months, this service is a must to keep you in the good graces of your ESP.
The most important aspect of any email marketing program is making sure your data is clean and deliverable. No one ever wants to send an email campaign to recipients who don’t want to receive it. What’s the point of sending an offer or promotion to someone who has no interest or will complain? There is none. Keep it clean, is definitely the best way to manage your email marketing lists and Email Answers can help you do just that.
Below is the 7 step process Email Answers uses to clean and validate your email database:
- Remove duplicates, improperly formatted email addresses and syntax errors.
- Removal of “Role Account” emails, such as: sales@, support@, info@, etc.
- Keyword Scrub – We remove words like spam, junk, abuse, etc. from the list of emails.
- Bounce File Compare – We have a list of 26.8 million hard bounces and we remove these emails from the list when we run a compare. This includes emails which have sent a challenge response or requested removal.
- Complainers File – We compare our complainers file to the list of emails and remove any matches. We also remove emails if they are a member of Spamcop. We have about 75% of the Spamcop database.
- Domains – We run a compare and remove any spam seed, BOT, black list or bogus emails/domains from the list of email address domains. The list we own and maintain is about 156,000+ domains.
- Validate emails – Our proprietary verification software/system validates each email address in your database, to see if it is an address that can accept email. This is done through multiple servers with enhanced white listings in place with all major ISP’s. We connect to the email addresses mail server, as part of our validation process, but NEVER send an email to the recipient.
With all of the unknown variables that can play a role in email list cleaning and validation, Email Answers guarantee’s 95% accuracy.
OK, are you ready to have your list cleaned and validated? Start your Email Verification now.