Twitter Facebook LinkedIn Flipboard 0 Welcome to week four of our six-part blog series entitled “Best of A/B Testing.” Every week we will be showcasing a customer A/B test, along with testing results and learning. This Tuesday, we are showcasing a silver ribbon award winning A/B test from MarketingProfs. Which landing page headline & subhead version increased leads by 27.76%? Test: Product-focused headline/subhead vs. benefit-driven headline/subhead Traffic source: Banner advertising Test Type(s): Copy Hypothesis: A benefit-driven headline and subhead combination will drive more SmartTools sign-ups than product-focused copy. Results: The benefit-driven copy drove nearly 28% more sign-ups for the SmartTools newsletter. Learning: Benefits almost always outperform product-focused copy! This test won a silver ribbon in WhichTestWon’s 2012 Online Testing Awards. Read more about how MarketingProfs uses LiveBall to convert over 50% of visitors. Twitter Tweet Facebook Share Email This article originally appeared on ion interactive blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Jessica Collier Follow @jsscacollier View full profile ›More by this author:3 Ways to Provide Youtility with Configurators3 Ways to Provide Youtility with Calculators2014: The Year of the Sophisticated Digital Experience