It can be very frustrating if you are getting started in an industry where there are some whales scooping up much of the press and web traffic. Online niches are slowly starting to disappear and more and more companies are really starting to invade all business verticals. Don’t let this discourage you because there is always room for some improvement and a new, fresh approach might be what it takes to get things going for you.
Here are some web marketing ways to compete against the big dogs in your industry:
Give Away Free Product
Don’t get me wrong, I know that you have to make revenue to pay your overhead but one of the best ways to get some much needed attention is to offer a product or service for free where others charge. That doesn’t mean it has to be all for free, but try getting creative with your pricing to really gain some attention from your audience online.
Think About Viral Marketing
A good viral marketing campaign can quickly put you on the map in front of your audience, but you have to really get creative with your efforts and your messaging. A good viral marketing campaign can easily spread like wild fire once bloggers take notice of the information and it can quickly put your company name into the spotlight.
Hit the Search Space Hard
Do you have time? Sometimes time is all you need to really hit the search space hard with your business. Sure, things like PPC will cost you some money but you can still make an impact if you understand the principals of online marketing and search engine optimization.
Don’t get hard on yourself because your vertical is heavily saturated in your space. Things take time, but if you approach your business with a creative mind you will see that pulling in traffic and business is not as difficult as it might seem. You just have to be patient. The search engine space is infinite and the playing field is large, which means that everyone has a chance to get things right for their business to grow.