Lead Generation MascotMany people (you included) understand clearly how important an effective call-to-action can be for your business. Ironically, the call-to-action is often the element that falls through the cracks. Some people don’t understand how effective the right call-to-action can be and how it can allow you to bring your business to the next level.

The value of a call-to-action

First and foremost, it is very important to understand why the need is so essential for a call to action (in every post). This applies to created and curated content because, in both cases, you have the same ultimate goal, which is to get your audience members to go to the next step and interact with you in some way. That means that your target audience members will be one step closer to becoming your loyal customers. If you don’t provide your audience with a call-to-action, you are giving them no way to reach you. It isn’t fair for you to assume (or expect) that they will go to great lengths to find you. H0w would you feel if they did that to you? Undoubtedly, you wouldn’t like it at all!

In fact, it goes well beyond your target audience members simply having a way to engage you and to begin to form a relationship with you. If you can consider the big picture for a minute, you will understand that it is about the longevity of your potential relationship. You (together with the other person) must cultivate the relationship and nurture it until it starts to give something back to you. Of course, the bottom line is that you have a responsibility to provide your target audience with valuable, educational, useful information. That is definitely Step #1. Step #2 is where you start to really engage each other and to begin to enjoy a mutually beneficial relationship. It will hopefully turn out to be a relationship that stands the test of time and last either a very long time or indefinitely.

Creating the most effective Call-to-Action possible

Now you are at the point where you will have to create not only a call-to-action but you must create an incredibly effective Call-to-Action, which will elicit a tremendous response from people with whom you share a relationship. If you aren’t certain what constitutes an effective Call-to-Action, there are several different approaches that you can take to get it done right.

Think carefully about the context: As you are considering exactly how to write your Call-to-Action, it is extremely important that you think about what you wish to get out of it. You have carefully considered your potential target audience way before you actually targeted those particular people so the Call-to-Action is merely an extension of that. The bottom line is that your Call-to-Action must support the needs and wants of your target audience. You must subscribe to the marketing principle, WIIFM (What’s In It For Me). In other words, you must be able to solve the problems of the other person. Your needs and wants will be satisfied if theirs are and if you can accomplish that, you will be well on your way to cementing your relationship.

Have a goal in mind: As you are writing your Call-to-Action, it is important to remember exactly what you wish to get out of it. You should focus on writing your Call-to-Action while keeping in mind exactly what you hope to gain in the end. It is also important to remember to include a link so that your audience members can give you what you need with a minimum of effort.

Short and sweet: Always remember to be clear and concise. That applies to everything that you do in business, including your Call-to-Action. In any given post, you should be careful not to cram too much information or too many requests into one place. It will not be met with a favorable reaction and you won’t get what you want. It is important for you to be reasonable and respectful. People will like you for it.

Be mindful of where you place your Call-to-Action: As you are considering where to place your Call-to-Action, make sure that you have a good balance between the length of content and the Call-to-Action. The proportionality is important. The last thing that you want to do is annoy your target audience. Your goal is to get them to interact with you and if they are annoyed, they will not be willing to do that.

Make sure that you Call-to-Action does what you expect it to do: It is very important for your Call-to-Action to bring you the results that you expect. If you find that it isn’t happening the way that you want it to happen, you should revise it until it is exactly what you need it to be and it does exactly what you need it to do. Your Call-to-Action will evolve over time and you may need to use several different ones in different contexts.


Your Call-to-Action is an extremely important element in your contents and it is the bridge that enables you to connect with people and to form meaningful, lasting relationships. You need to make sure that it is the best that it can be and that it elicits the right reaction from other people. Your Call-to-Action should not be intrusive, imposing, or overbearing. It should communicate that you are there to help the other person and that he or she has absolutely nothing to lose and everything to gain by opting in. The main reason that your Call-to-Action must be effective is that if it isn’t, you will not have anyone with whom to share a relationship and if you don’t form relationships, you won’t be able to sell your products and/or services.