So you’ve developed an online presence for your tour and activity operation – but having a website with a pretty logo on it won’t necessarily get you the bookings you need for your business.
The following tips will help you optimise your website so that you get the most bookings possible, allowing you to increase your profits and expand your presence in the local tourism market.
1. Add clear, concise buttons.
The most important button to have on your tour and activity company website is the “Book Now!” button.
This will allow visitors to quickly and easily make a reservation with you for whatever tour they want to participate in. If you use other buttons, make sure they do not distract or compete with the crucial “Book Now!” button.
2. Make navigating your website simple and easy.
It’s important to make all other facets of your website easy to get to from the home page. Keep in mind that some people will be viewing your website from their smart phone or tablets, where easy navigation is crucial.
3. Never underestimate the importance of high-resolution photos.
Add one or two photos to each page, but don’t forget to create a specific portion of your website that is exclusively for a photo gallery.
Use high-resolution scenery images, which allow the potential customer to experience your tours through their own eyes before they even start to plan their vacation. It will entice them to book with you when they know what to expect during their own experience.
4. Create quality videos to display on your page.
Today’s travelers want to watch a video of the tour and activity experience before they fork over any cash for a reservation. Note that 62% of leisure travelers and 74% of business travelers will want to see a video before they make a final decision.
Be sure to create unique content filled with satisfied customers so your future clients get an idea of what they can expect when they book with you for their vacation.
5. Make it easy for customers to contact your company representatives.
Including basic contact information such as phone number, e-mail address and physical address is a must. In addition, create a form so that customers can instantly submit questions and comments to you via your website.
This creates a direct line of communication between you and your customers, which is much appreciated by your clients. Nearly 32% of leisure travelers will request more information this way before booking a tour.
6. Display your packages and services so they are easy to understand.
Make a list of the different tour packages and experiences that you offer. Describe them in a few sentences, using your best details and strong yet descriptive words.
Include a photograph or a video with each package. Make sure your customers know what to expect, how to dress and what they need to bring with them for their tour.
7. Reveal a bit about yourself.
Set up an “About Us” page that shows photographs of you and your staff members, and explains a bit about your professional qualifications. You might even include a short story of how the business came to life.
In addition, add photographs of your facilities and transportation vehicles if applicable to help customers build up their trust in you. Add testimonials from previous customers who were thrilled with their experiences.
8. Include an availability calendar.
Future travelers will want to easily see if you have something available that works with their schedule. Make sure your calendar is up-to-date at all times, and compatible with mobile!
9. Develop a presence on all of the top social media networks.
This includes Facebook, YouTube, Twitter, Pinterest and Trip Advisor. Social networking allows you to expand your reach to customers who may have never even realized you existed in the past. Work hard to nurture your presence on these sites and develop trust and rapport.
10. Invest in an online booking system.
People who are researching vacations in today’s world want to be able to book a spot and pay for their reservation from the comfort of their home.
An online booking system is an essential to surviving the tourism market of today, and allows you to be open for business 24 hours a day, 7 days a week, no matter what part of the globe your customer is from.
There are lots of options for you to choose from, but make sure the pricing structure doesn’t hamper your cash flow, and it’s geared specifically for the needs of tours and activities (instead of accommodation, for example). Your vendor should be constantly tweaking their software in ways that will help you run your business – that way, its more than just a booking system.
Your website is your best booking channel!
Travelers today use the Internet for the majority of their reservations, whether for their flights, their hotels or their excursions. In fact, a survey we conducted of Australian tour and activity operators found that their website was the best source of bookings.
In researching what to do at their destination, they usually go to sites like TripAdvisor. This is why you will want to have a well-developed presence on the Internet in order to gain the most customers and earn repeat business from people who frequently travel to your little corner of the world.
For more information on online marketing for tours and activities, download our free and comprehensive ebook:
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