Making and posting YouTube videos is an easy and cost-effective way to build your brand online, engage with consumers, and showcase the life of your local business. So, how can you create and optimize your videos for organic search, social shares, and website conversion? We’ve put together our top YouTube blog posts to help you get the most from your videos.

1. YouTube Your Local Business: Why Online Video Matters
There are many benefits to creating videos for your brand. For one, creating and uploading videos for your business can boost your discoverability online. And not only can you optimize your YouTube videos for organic search on YouTube and search engines like Google, but video is also a highly engaging type of content that can drive social shares and word of mouth as well as improve conversion when embedded on your social profiles, blog, or native website. So, determine what you want to accomplish online, so you can determine what types of videos to create and share.

2. Intro to Online Video: 6 Tips for Creating Engaging Video
Before marketing your business online with video, you first have to know which elements make your videos most effective. This post offers six easy tips for preparing, filming, editing, and sharing your videos online, so you can make sure you are showing your business, products, and services in the best possible light.

3. YouTube SEO: Four Easy Tips to Boost Video Views
Creating fun, engaging, and educational videos is only the first step; you also have to make sure your prospects are finding your videos online. One way to do this is to optimize for search engines so your videos can appear in organic search results on both YouTube and Google. In this post, we examine the four key areas of search engine optimization (SEO) – titles, descriptions, tags, and viewer settings – that help more consumers find and view your videos online.

4. Steal these YouTube Title Words to Get More Video Views
The title of your video lets your audience and search engines know what it is about, so your title must appeal to both people and algorithms. Search engines read your title to determine its relevancy in search results, while consumers want to know if your video looks helpful, interesting, or entertaining. So, that means your video must have both a keyword-optimized title as well as one that is compelling to your target audience. This post provides some of the most compelling words you can use to help your videos get more clicks and views.

5. YouTube Annotation Tips to Increase Video Views
To help your videos stand out and increase engagement on your YouTube channel, consider adding annotations. Annotations are native to YouTube, and allow you to add text and links that drive consumer interest and interaction. Read this post to learn how to add interesting text, like information about your social media profiles or a call to action, as well as links to other YouTube videos or your channel – all using the YouTube annotation feature.

Which YouTube video tips do you find the most effective to promote your business online? Share your favorites with a comment!

Author: Tamara Weintraub helps equip small business owners with information about local online advertising, social media marketing, and more as a blogger for ReachCast and ReachLocal.