Connor BrookeOne of the most effective tools that you can use in your online business is an email marketing newsletter. Used correctly, this newsletter can bring you a high number of potential customers by increasing your subscriber base. Bear in mind that you need a lot of customers if your business is to stay afloat. In addition, you also need to build a good relationship with your existing client base. A successful email marketing newsletter is the one which will help you to increase your customer base and also help you to develop a strong bond with the ones who already exist.
When creating an effective newsletter, you should know that your customers only want to see information which is useful to them. Aspects to do with the company history and your personal profile should be left out of the newsletter. Know that your customers only want to see what value you can add to their lives. Therefore, only stick to products and the value that those products will add to your clients. In order to create a successful newsletter, the following points should be borne in mind.
- Come up with a subject line that arouses curiosity
When you send the newsletter to your clients, the first thing that they are going to see is the subject line. The impact this important part of newsletter will have on them will depend on how catchy and interesting it is. Therefore, come up with a subject line that generates curiosity and gives the customer a glimpse of what he is going to find inside the newsletter. The higher the curiosity you arouse in the customer, the more likely he is to open and read the rest of the newsletter.
- Write in a conversational tone
Many business people make the mistake of writing an email marketing newsletter in a very formal tone. This makes your newsletter appear as an advertisement and drives the customer away from you. If you want to produce a killer email marketing newsletter, ensure that you write in a way that appeals to the client. Write as if you are talking to him or her face to face.
- Keep it simple
A flashy newsletter that is full of graphics, detailed tables and unfamiliar jargon will not interest your prospects. This is because such a newsletter will appear like a sales page and your customer will therefore think that you want to milk money from him. The best newsletter is one with a simple layout, easy to understand language and just enough graphics.
- Provide interesting content
This is especially true of newsletters which are loaded with content. If you want your prospects to keep reading your long newsletter, make it more interesting. Even when you are speaking of how the product will benefit the customer, write in an appealing way that makes the customer even eager to read more. As a tip, incorporate bullets and different formatting styles in order to break the monotony and spice up your newsletter.
- Place your links strategically
The best position for placing your links is in the beginning, middle and at the end of your newsletter. These are the most effective places and you won’t appear as if you are forcing the person to buy from you.
Make good use of these tips and you will end up with a successful email marketing newsletter.
This article was written for Business 2 Community by Connor Brooke.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
Great tips you have here. Do you find text-based newsletters better or worse than graphic (HTML) newsletters as far as delivery/open rates etc?