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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
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      • Bitcoin Blackjack Sites
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • CateCoin Price Prediction
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      • DogeBonk Price Prediction
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      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
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      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • Sport NFT Drops
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      • Azuki NFTs
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
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      • Buy Nikola Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
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      • Immediate Edge Review
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      • Prime Advantage Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best GameFi Cryptos
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      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
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      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
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      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
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      • Buy Tezos
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • Buy Axie Infinity
      • Buy Decentraland
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Binance
      • Crypto.com
      • DraftKings
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      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Buy Stocks on eToro
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      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
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    Digital & Social⟩Online Marketing

    Top 5 Google AdWords Updates to Use This Spring to Drive Calls

    author imageConnor Brooke Last updated: 27 April 2018
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    Spring has sprung, and with it, new updates to the Google AdWords platform have arrived. The biggest change has been the transition to a new, sleeker user interface, which will continue to be rolled out gradually this year, but numerous other updates are just as interesting—and more useful.

    We’ve studied the latest additions in-depth so you can focus on getting the most bang for your buck. As part of your spring ad campaign refresh, consider implementing these five new AdWords features to help you drive more calls and customers:

    1. Target the right audience with custom intent

    Last fall, Google introduced custom intent audiences for display campaigns, so you can find new sales prospects who are ready to buy your products or services based on data collected from your campaigns and website. You have two options:

    1. Google can automatically create an audience using its machine learning algorithms.
    2. You can create your own by selecting specific keywords or URLs that will narrow your campaign focus to your desired group.

    Google offered an interesting example of how this tool works: “Insights from existing campaigns may show that people who’ve visited a sporting goods website have also actively researched rainy day workout shoes. AdWords may then auto-create a new ‘waterproof trail running shoes’ custom intent audience to simplify the process of reaching this niche segment of customers.”

    Tip: Use the custom intent feature to target audiences that are more likely to call. By integrating your call data into Google AdWords, you can target audiences resembling customers who have called in the past or retarget past callers who didn’t convert with a new offer.

    2. Improve your campaigns with the expanded landing pages report

    When visitors arrive at your landing page from an ad, what do they do next? Do they hang around and explore, or do they take off for parts unknown—taking their dollars with them? A compelling landing page that shepherds visitors into your sales funnel is critical to the success of your campaigns. With the update to the landing pages report, AdWords makes it easy to assess how well your landing pages are performing, ensure they are optimized for mobile devices, and help them earn higher quality scores.

    The new Google AdWords landing page report delivers data from three key metrics for each landing page URL, including the final URL, the mobile final URL, and expansions of these URLs (the webpage where visitors go after you’ve substituted keywords and added custom parameters to the landing page URL). First, it provides the mobile-friendly click rate, or the percentage of mobile clicks that go to a page that has passed Google’s Mobile-Friendly Test. Second, it delivers the valid AMP click rate, or the percentage of ad clicks that land on a correctly coded AMP page, according to the AMP Validator. Finally, it offers performance metrics including clicks, cost, and conversion rate.


    Image Source: https://adespresso.com/blog/google-adwords-latest-updates/

    Tip: Use the expanded landing pages report to optimize your pages for inbound calls. Make it easier for customers to call you by adding click-to-call buttons to your website page and monitor performance metrics in order to make continual improvements.

    3. Better source your conversions with the new attribution updates

    AdWords attribution now gives you options for how to assign the credit for sales and conversions to touchpoints in your conversion path on the search network. The current default in AdWords is last-click attribution, which gives full credit for the conversion to the webpage that the customer clicked last. But we hear that AdWords may soon make data-driven attribution the new default.

    This model uses machine learning to study conversion data and then calculates each click’s contribution to the conversion. You can choose from five attribution model options:

    1. A time-decay model that allots most of the credit to the touchpoints closest in time to the conversion.
    2. A linear model that awards the same score to every touchpoint that contributes to the conversion.
    3. A position-based model that assigns 40 percent of the conversion credit to each of the first and last customer clicks and the remainder to the middle interactions.
    4. A first-click model that attributes all credit to the first touchpoint.
    5. Or opt to use the data driven model as long as your account contains enough data. This option distributes credit for the conversion based on past data for this conversion action.


    Image Source: https://searchengineland.com/are-you-ready-for-the-attribution-changes-coming-to-google-adwords-292790

    Tip: Be sure to integrate call data with your Google AdWords account in order to properly attribute calls back to the digital ad campaigns that are driving them. You can then understand and optimize your digital advertising and website to drive calls and customers.

    4. Run scalable A/B tests with ad variations

    Until last year, you had to manually run A/B tests over and over to determine the best copy for your network ads. But now, with the new ad variations feature, AdWords makes it possible to create and apply ad content variations at scale.

    You can use the new find and replace tool to modify ad text. To create a variation, first select the scope of the change—the entire account, a specific campaign, or a custom scope. Then you can change the language, set the end date, and choose how much of your traffic will view the modification versus the original. AdWords will deliver the results of the variation, allowing you to drill down and see how well both your original and its variations are performing.


    Image Source: https://www.wordstream.com/blog/ws/2018/02/13/adwords-ad-variations

    Tip: Be sure to include call tracking data in your A/B tests to determine the landing page driving the most value online and offline. Continue to test new ad variations and easily change ad copy across entire campaigns based on what drives the most calls.

    5. See only the data you need with custom columns—now for keywords and ads

    With the new AdWords experience, you can limit your display to the data most meaningful to your business, even if AdWords isn’t calculating the metrics you want to see. Not only can you choose which standard Google columns to show, but you can also make custom columns to report on your own custom metrics developed using the formula builder and existing metrics.

    In other words, you can now measure performance at the keyword and ad level in addition to the campaign and ad group level. It’s as easy as choosing a metric, such as clicks, or a segment of a metric, such as mobile clicks, and then building a formula and a column with the appropriate operators and formatting.

    Tip: With the new custom columns feature, you can customize your reporting to prioritize calls as a metric and format the columns in your report to easily show which ads and specific keywords are driving calls.

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      This article originally appeared on DialogTech and has been republished with permission.
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    author image

    Author: Connor Brooke

    Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

    … View full profile ›


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