In the past few years, more and more consumers are visiting local business websites on their phones and their tablets, not just their desktop. Local business owners with outdated websites or no website at all are losing countless customers because of this. In addition, customers who come to your website are looking to make reservations, book appointments and seek out your most up-to-date specials and events at any given time. Having these tools available for your customers is imperative in today’s digital age.

Luckily, building (or re-building) a website doesn’t require you to spend thousands of dollars to hire a website developer. The emergence of “simple-website builders” like Wix, Weebly, Squarespace and even GoDaddy, allow local business owners to build beautiful, creative websites with absolutely no coding experience whatsoever. These website providers also have a host of tools and add-ons to better-serve your customers that can be added to your website with a click of a button. And the best part is that these solutions cost as little as $10 per month.

As a local business owner, it’s imperative that your website has the following capabilities:

  1. A fully-optimized website that is designed with Search Engine Optimization (“SEO”) capabilities so that potential customers can easily find you on Google and Bing.
  2. A website that is easily viewed on desktop, tablet and phone so that customers can find out your business information regardless of what they’re using to browse the internet and where they’re doing so.
  3. Ability for you to update your website on the fly for changes in business hours, updated specials and events, additions / deletions to your menu or services and more.
  4. Additional tools to help your customers like (a) appointment or reservation booking directly from the website, (b) ability to give you their email for your monthly newsletters, (c) contact forms, and (d) calendar widgets to view your specials and events.

The following simple website builders have these capabilities and more. Take a look at the below offerings to see what suits your local business.

Wix

Wix’s powerful technology makes it simple for everyone to go online with a beautiful, professional and functional web presence. No creative limits, no coding – just complete freedom to express yourself and manage your entire business online.

In addition, Wix has the following capabilities (1) Ability to create a free website with no costs at all and choose from custom themes for any type of business, (2) SEO capabilities, (3) Websites work on any size screen: across computers, phones and tablets (4) Ability to update the website at any time, (5) A fully functional app store with widget add-ons, (6) Domain purchasing and hosting.

(Wix dashboard)

wix

Weebly

Weebly’s simple website creator has given millions of people a surprisingly easy and affordable way to create a website. With a Weebly site, people can start their own business, communicate with their clients, showcase their achievements, and be an authority on personal and professional interests. Weebly gives everyone the freedom to start a site, blog or online store.

In addition, Weebly has the following capabilities (1) Ability to create a free website with no costs at all and choose from custom themes for any type of business, (2) SEO capabilities, (3) Websites work on any size screen: across computers, phones and tablets (4) Ability to update the website at any time, (5) Several widget add-ons beneficial to local businesses, (6) Domain purchasing and hosting.

(Weebly dashboard)

weebly

GoDaddy

Go Daddy is no longer just a web domain hosting and purchasing company. They have been quietly acquiring and building out tools for small businesses beyond just website building. With GoDaddy, you can build a custom website with ease, access bookkeeping services for your business, manage email and social media marketing, and perform pay-per-click advertising, all through one portal.

GoDaddy’s website solutions have the following capabilities (1) Ability to create a website with custom themes for any type of business, (2) SEO capabilities, (3) Websites work on any size screen: across computers, phones and tablets (4) Ability to update the website at any time, (5) Several widget add-ons beneficial to local businesses, (6) Domain purchasing, hosting and e-mail.

(Go Daddy dashboard)

godaddy

Squarespace

Much like Wix and Weebly, Squarespace allows you to easily create a site, blog or online store that works brilliantly across computers, phones and tablets. If your website is built on Squarespace, add your website calendar with the following steps:

Squarespace has the following capabilities (1) Ability to create a free website with no costs at all and choose from custom themes for any type of business, (2) SEO capabilities including website traffic and monitoring from your dashboard, (3) Websites work on any size screen: across computers, phones and tablets (4) Ability to update the website at any time, (5) Several widget add-ons beneficial to local businesses, (6) Domain purchasing and hosting.

(Squarespace dashboard)

squarespace

For more information on the importance of having a website for customers, be sure to check out, Google’s Get Your Business Online campaign at http://www.gybo.com