Key to Online Business Do remember your first word? How about the right words to say to a loved one? What about your favorite curse…oh wait. Let’s avoid thinking about those words for now.

Even in this day and age when people profess they don’t like to read or buy books, the written language remains relevant and significant. If you grab that free paper on the bus or watch the television news feeds, you won’t understand them at all if you don’t have some semblance of vocabulary, sentence structure and written communication. Even communication through visuals requires some form of written language. Take the Internet, for example: there could be no visuals without written code, no media updates without paragraphs—or character counts—and no videos without written links. Like the frustrated screenwriters inHollywoodtell the directors: “All the images start with the written word!”

In online business, you don’t need a lot of words. Some mark-up codes here and there, some web site content in a few places—that’s about the size of it. But the words you really need are keywords. Those are the only words that can really mean the difference between success and failure in today’s online business world. Keywords have caused both fantastic success and horrific nightmares for online business pros today. The problem is a lack of understanding of them and how to make them work within the body of your business content.

To get the knack of keywords and which ones to use, you ought to get your business a keyword application tool. These digital programs allow you to input your business directives and product information, and then get a series of keywords back for you to use in your content, starting with the most popular and descending from there. These competitive keywords are the ones that people use when searching online, and if they input them into a search engine, your web site can come up in their searches if the keywords are in the body of your online content. Note the difference between single and long-tail keywords. More often than not, long-tail keywords, or keyword combinations, work best and they refine online searches more, allowing people to find your content faster.

Once you’ve got the keywords you want to use, fit them into your content. Now don’t make the mistake so many online marketers do by filling your information with keywords on every line. This will make your content read horribly and certain search engine watchdogs like Google Panda will be all too happy to deaden your content for searches, thus allowing you no online traffic. People think that the more competitive keywords that you have the more apt your content is to be discovered online. Sadly, this isn’t true. Like the person that reads that red wine is healthy for you and then proceeds to drink too much, filling your content with useless keywords or keyword phrases will only lead to it failing online. SEM—searching engine marketing—abides by a code of quality and not quantity, so your keyword placement has to live up to that and your keyword density must be in the low double-digit percentage to have a real positive effect online.

Keywords change a lot, so it’s best to use your keyword tools regularly to find new keywords that can refresh the old ones or replace the ones that just don’t work. You may also get up on the way today’s legal, government or business publishers use content architecture to place keywords properly in content so it can be discovered by searchers online. But in the end, it’s just good to know what keywords to use and where to use them. Keywords, like the words of poets and orators, have power. Use them precisely and you will make success for your business in a truly powerful way.

To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at [email protected].

This article The Words that Hold the Key to Online Business was originally published at Numero Uno Web Solutions and has been republished with permission.