Are you a small business owner considering PPC? Maybe an online marketer who needs a crash-course on paid search. CEOs and SEOs alike can benefit from a better understanding of Google AdWords. Paid search or PPC (pay per click) advertising through Google AdWords can be a brilliant tool for companies big and small.

Two huge advantages to Google AdWords are there is no minimum spend and you can target geographically. This enables businesses to make best use of their tight budget and tailor campaigns for local markets.

A lot of Business2Community readers are familiar with paid search, but some don’t really understand it. The process can be intimidating and overwhelming.

Paid Search Pros with Google AdWords:

  • No minimum spend – No monthly requirements, ability to pause campaigns
  • Can target geographically – set targeting down to the zip code

Paid Search Cons with Google AdWords:

  • Intimidating – the process and interface can be a large roadblock for some
  • Can be expensive – if done through an agency

There are a lot of amazing agencies out there that can help you with paid advertising – PS I work at one – but they can often be expensive for small budget companies. For many those agencies are out of reach. For small businesses who want to tackle paid search or those who want to take PPC into their own hands, we worked with the professionals at Simply Business to create this step-by-step guide for Google AdWords.

The interactive graphic goes through the entire PPC process from start to finish. Each step contains links to articles and tools that will take you from Paid Search beginner to PPC Guru.

(Click to launch)


Click image to open interactive version (via Simply Business).