As a growing internet business, you have likely put a lot of effort into polishing your website content. This is sure to be beneficial, because your web page is often the first thing surfers will see in relation to your company. Your website will represent the first impression you make on internet users, and you want to make sure it’s a good one.
But what do you do after initial publication, in order to keep people interested? Fresh content is important, but that certainly doesn’t mean you should be revamping your website every two or three days. In order to keep followers engaged, it is necessary to explore other forms of small business copywriting, such as e-mail marketing.
There are many benefits of e-mail marketing, but a few of the most important factors are listed below.
- Categorizing Your Audience: When running a campaign through your website or over a social network, you have little control over who views your posts and updates. Anyone who wants to view your webpage, for example, can simply type it into their browser. Social network efforts offer a bit more control but are still widely available to those who seek them out.
E-mail marketing, on the other hand, will allow you to personalize your content in a revolutionary way. You can easily create different e-mail lists that are based on age, sex, geographic location, and more. This makes it incredibly easy to target certain groups for promotions, advertising, and general communications.
- Studies Show Users Value E-mail Above All Else: We recently reported on a study which showed that 92 percent of Internet users make checking their e-mail a priority when using the web, while other activities rate much lower. Checking social media, for example, was only a priority to 65 percent. Read the entire article here (insert link?)
Essentially, this means that e-mail is the most reliable way to speak to your customer base and offers the most customization. This is your chance to see real results from your small business copywriting efforts.
- Diverse Options: Many people believe that newsletters are the only way to take advantage of e-mail marketing, but this is far from the truth. E-mail has been used to send coupons and advertise promotions, introduce new products or services, alert subscribers to new blogs, updated content, or recent posts, and much more. The key to success is being creative, and there is so much you can do to engage people through their inboxes.
Hopefully you now have a better understanding of e-mail marketing and how it can be used to your advantage. If this is not yet a focus of your small business copywriting campaign, it’s time to get started! Keep checking back for more information on how to maximize your e-mail marketing efforts.
Have you started a e-mail marketing campaign? What are some of the things you struggle with?