For those of you who don’t know Squarespace, you might be more familiar than you think. Squarespace is a blogging and website platform…the very one this blog is hosted on. And it’s not free. In fact, there are several layers of membership that you can sign up for.
Often those kinds of “tiered” membership options can be complex and confusing. And Squarespace clearly saw that, and decided to make a change. What a great opportunity to promote simplicity with an email to Squarespace users!
Check out the email below:
Here’s what I like: The subject line is simple and informative. It tells me that as a Squarespace user, I am going to want to find out how they changed their pricing and how it affects me. And the layout of the email is perfect. The big, bold headlines and coloring steer my eyes down the body of the email to a big “Started at $8 per month”, the primary focus of the message.
Here’s what I don’t like: $8 a month is cheaper than the previous low pricing. What a missed opportunity to promote the tool is “cheaper” or “more affordable” rather than simpler. And the one problem I have with the subject line is the lowercase wording. To me, a subject line should follow the same rules as a Title or Headline, in that all words should begin with a capital letter. If it’s not done like that, it reminds me of spam.
Overall Grade = B