Admiral Gary Roughead, the chief of U.S. Navy Operations, recently spoke at a public relations summit about the importance of social media in naval operations. I later used parts of this speech in a social media marketing course, driving home the point that if the Navy can adapt then you can too.

Further adaptions are occurring in higher education. Sherilynn Macale looks at the Twitter model which is carried over to graduate school application essays. It seems that some schools require tweet-like responses to admissions questions.

“Columbia Business School in particular is currently asking their students to answer the following question, “What is your post-M.B.A. professional goal?” Here’s the catch: Their answer has to be in 200 characters or less.”


When you consider over 80% of American adults own a mobile device, it is ludicrous, suggests Audrey Watters, that schools are banning cell phones. She cites several examples of positive cellular uses in the classroom.

Anyone with aspirations to write a book is encouraged to read Mark Schaefer’s step-by-step guide on how to self-publish your book. From writing the content to graphic design to licenses to proofreading, Mark presents the background to his book on tweeting.

What you do on the web is 100 percent your choice. Stop blaming tools and applications. You are your own boss, Danny Brown reminds us. If you drive along a road and reach a dead end, it is up to you to turn around and find another way out. You don’t have to announce to the world you are turning around; just do it.

These are some of my thoughts in the first week of September.

What are yours?

When you’re ready, go on and emulate these 15 social media studies.