A week’s worth of digital engagement, social media and marketing news:
LinkedIn Tips to Drive Engagement – Recently, LinkedIn revealed their plans for an initial public offering. The self-described “world’s largest professional network on the Internet”, reports that its revenue doubled in the first nine months of 2010. While most businesses have already established their presence on LinkedIn with a company page, now is an interesting time to address a few ways to use apps and features to more fully integrate and maximize your company’s LinkedIn efforts.
Social Media and the Egyptian Revolution – Ever wondered what an American Revolutionary citizens Twitter page might have looked like? Look no further than Wael Ghonim and his tweets or his Facebook page that quickly drew 70,000 followers in mere days.
Why The Daily Will Work: The Future of Media is Device-Specific – This month Rupert Murdoch launched The Daily, an iPad-only news publication. It’s on sale through Apple’s iTunes store and costs just $40 a year, which breaks down to just 14 cents per day. The Daily is focused on attracting a wide array of readers, as it covers breaking news, sports, pop culture, entertainment, apps, games, technology, opinion, celebrity gossip and more. The Daily is being treated like a big deal, too. Murdoch has put together a newsroom of 100+ people, including former New York Post columnist Richard Johnson and New Yorker music critic Sasha Frere-Jones.