Connor BrookeWhen updating your B2B web design, one of the best things you can do is incorporate a responsive design. A responsive website allows you to have one website with one URL that will display properly on any device a website visitor is using. Whether your prospective client is searching for your business on a smartphone, tablet, laptop, or computer, a responsive B2B website design will provide them with a terrific user experience.
When it comes to a website redesign or a new website launch, budget is always a consideration. That’s why we have compiled all the responsive web design statistics you need to make a case for a new B2B website that is responsive.
The Facts on Mobile Adoption and Usage
- 60% of Internet Access Is Mostly Mobile
- 90% of adults in the U.S. have a cell phone
- Of that 90% of cell phone owners, 58% have a smartphone (More than half!)
- 32% of adults in the U.S. own an e-reader
- 42% of adults in the U.S. own a tablet computer
How Mobile Technology Changes Human Behavior
- Smartphone users check their devices 150 times a day.
- 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert.
- 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping.
- 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.”
Browsing Habits Redefined by Mobile Technology
- 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.
- People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
- People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.
Problems Solved By Responsive Website Design
- 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website.
- 44% of people surveyed claim that navigation was difficult on smaller devices.
Mobile online search has increased in leaps and bounds over the past few years as mobile technology has vastly improved. When choosing whether your B2B website redesign is going to include responsive technology, it’s best to know all the facts and statistics. Not only are people changing how they think about their mobile technology, but mobile technology is changing how they think about websites.
A responsive website, or even a mobile optimized website, addresses the common complaint of not being able to view a static website or having issues with navigation on smaller devices. When your ideal prospective client finds your website, you want to ensure they have a great experience and are able to view, locate, and engage with all the information they need. A responsive B2B web design sets the stage for a fantastic user experience and contributes to better website conversions.
Statistic Sources: Marketing Land, Pew Research Center, visual.ly, Expos Your Business.
This article was written for Business 2 Community by Connor Brooke.
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I am William Rose working with Script-technology pvt. Ltd India based, as a Developer your article is awesome and very helpful for me.
If you agree, I am going to come up with some more statistica, that is an additional motivation to make your website responsive.
I heard that more people owns smartphones than toothbrushes)))
Wurt. That’s pretty intense. I’ve been reading a lot about the role of technology in the developing world, but this stat takes the cake.
1) 70% of mobile searches lead to an action within the hour.
2) 40% of people will choose a different search result if the first is not mobile friendly.
3) 45% of users ages 18-29 use their smartphones for searches every day.
That’s a lot of searches. That means SEO only goes so far. You have to make sure your site looks awesome when all those users find it on a smartphone.
4) Payment processing company Square passed 1 billion transactions this month.
In which mobile devices replace cash registers.
5). 1 in 3 kids in the UK owns their own tablet.
Kids in the UK are now less likely than ever to have a TV in their room. Instead, they’re all getting tablets. If you want to appeal to customers for generations to come, you’ll want to cater to a crowd that learned to use a touch screen before they learned basic math.
6) Facebook’s Messaging App has over 1 billion users.
Apparently users are willing (very willing) to deal with signing away their privacy. That’s nearly ⅙ of the world talking to each other on a mobile FacebookTo my mind , if thinking about it more, we can find way more statistics that proves why so much people use responsive design for their websites, whatever cms they are using: drupal cms, wordpress, Joomla or they are hand writing code in html.