Who can use progressive profiling?

  • Marketing managers driving prospects to landing pages from email marketing campaigns
  • Must be passing lead information into a CRM and or marketing automation system (Eloqua, Marketo, etc.)

What is progressive profiling?

  • Using landing page forms to build lead profiles and qualification over time
  • A few multiple choice questions are asked on the landing page each time a lead returns for nurture fulfillment
  • Helps build relationships with prospects during nurture process 

Why is progressive profiling important?

  • Reduces number of form fields on initial conversion point, increasing lead conversions
  • Builds valuable prospect profiles for sales
  • Allows for scoring and qualification
  • Surfaces HOT! leads
  • Progressive profile forms convert up to 75% of visitors
  • Progressive profiling is easy in LiveBall