Personalize Your Website Visitors Experience Easily to Boost ROI

A few years ago, only ecommerce websites were interested in real-time and one-to-one personalization of content proposed to website visitors.

Today, offering a personalized experience to website visitors is a target that every CMO must reach within the next few years. We see evidence of it every time we meet a customer or a prospect.

After optimizing an outbound campaign through personalization, real-time personalization of web interactions is often seen as the next era of digital marketing.

The problem

Offering one-to-one and real-time content personalization is often seen as an impossible objective to reach.

Why? Because it’s perceived as extremely costly, complex, time consuming, risky, and hazardous in terms of ROI. This perception is reinforced when brands try to reach cross-channel consistency.

The solution

All these perceptions can be true, but currently marketers do not have the right methodology in place.

Our position at Neolane is to propose a pragmatic approach to our customers, starting with very simple and efficient use cases.

Neolane Interaction, our platform that allows real-time website personalization that will go live within a few days, will offer marketers a solution that won’t require weeks of integration by IT services.

Example : Simple one-to-one personalized banner

Most of our customers start with a very limited personalization in the form of a banner displayed on the homepage only to those visitors who are logged in. Such personalization:

• Pushes cross-sell marketing offers to qualified customers about what they’ve already bought
• Pushes loyalty offers to customers who have a high attrition score
• Asks customers to tell the brand more about them by way of a form, which can then push the right cross-sell offer to them
• Offers the opportunity to download a free coupon only to prospects, to transform them into customers

With such a strategy, one of our customers within the banking industry got x2 more ROI than they usually got through personalized emails. Another customer within the gaming industry boosted the conversion rate of their cross-selling offer by 147 percent.

After such success, these customers are increasing their personalization efforts not only on other pages of their websites, but also in their call-centers with more advanced rules.

Please don’t hesitate to contact us to provide you with more feedback from our customers.