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Performance Management: Keep Your EAR to the Ground – Marketing Tech Minute

Performance Management: Keep Your EAR to the Ground – Marketing Tech Minute

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Last updated January 25, 2013

The key to performance managment is keeping your EAR to the ground. This week, Spencer and Chris have a great discussion about how to track your integrated digital marketing performance with engagement, analytics, and refinement. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing Technology Industry.

Connor Brooke

Tech Expert

Connor is an experienced freelance writer and cryptocurrency specialist based in Glasgow, Scotland. He holds a Bachelor's degree in Finance and a Master's degree in Investment Fund Management from the prestigious University of Glasgow. With over three years of professional experience, Connor specializes in writing authoritative and engaging content on topics like cryptocurrency, decentralized finance (DeFi), blockchain, artificial intelligence (AI), equity investing, technology, and more. His articles have been featured on other leading finance sites outside of Business2Community that receive millions of monthly visitors, like Cointelegraph and BeInCrypto. Connor leverages his academic background and industry expertise to provide in-depth insights on current trends within the cryptocurrency and Web3 space. Additionally, Connor has previously written two acclaimed theses on the impacts of economic policy and COVID-19 on the UK equity market. Outside of writing, Connor provides business consulting services, helping early-stage businesses with content strategy, marketing, and positioning. He is passionate about researching and writing about innovations shaping the future of finance and Web3 technologies.

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