Display advertising is the biggest source of monetization for many publisher websites. In an article written by Bloomberg.com’s Brett Pulley, “Revenue at Times Co.’s websites, including NYTimes.com, About.com and Boston.com., increased 20.5 percent to $94.3 million. Internet advertising revenue at the websites increased 19.8 percent to $50.4 million, mainly due to growth in national display advertising, the company said.”
With such a huge impact on the revenue of a news giant like NYTimes, it’d be interesting to see exactly how people really feel about online advertising. Check out this infographic below from ReTargeter for a visual guide on some of the latest data in the online advertising industry:
Author: Samir Soriano