Creating the right copy can be challenging. You aim to be clear, brief, and clever, all while delivering a powerful message in a limited space. You search online for the perfect image to complement your text – something eye-catching, interesting, or even a bit bold. You finalize your work, refine it until it’s just right, and publish it – only to find that someone completely misses your point.

You might have come on a little too strong, or your pun might not have landed as well as you hoped, or maybe your image choice wasn’t the best. Either way, we’ve been there. Appsee’s ads have received some funny reactions from viewers who completely missed our point. Oops. Rather than hiding away, we decided to show you some of our favorite misunderstood ads for a good laugh.

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This viewer had some anger issues over abandoned shopping carts, but they weren’t the ones in a mobile app – they were actual physical shopping carts that people were leaving around outside a store. Animals! We’re shaking our heads.

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This person had a strong reaction to our video about user behavior analytics. The developers were only trying to understand you better, we promise!!

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Our joke about user behavior analysis and psychoanalysis didn’t go down very well in this case. We’ll stay away from Freud next time.

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Our app analytics platform is only designed to track user behavior, not relationship issues. We’re not that powerful.

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We also recommend being extra careful handling scissors when developing mobile apps.

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OK, we actually agreed with this comment.

To sum up:

We like to try to make our ads funny and interesting, even if we sometimes get an unpredictable response from users. However, even though we cringed at the misunderstandings initially, we can now look back at them and laugh. After all, if ads grab people’s attention, then something must be working well… even if they end up as a source of comic relief.