Keys to Online Data Speed Optimization

Undoubtedly, the notion of speed has gained incredible importance in the current digital realities. The world is mobile, we are mobile, and this can’t be left unnoticed by the world of business.

The rapid development of Internet technologies has already pushed the world far further, than anyone could even predict a couple of decades ago – to the new epoch, in which the word “fast” becomes one of the synonyms to the word “successful”.

Back to an online marketing field, it is now almost vital to assure the fast data load, delivery and analysis for every business, interested in its development. In this respect, world’s respectable experts, including Mr. Ruin, CEO of Epom ad serving company, have already come up with useful recommendations, regarding each of the mentioned staples, which can increase audience reach, generated demand and received revenue, as a result.

1. As for the page load speed, the most common advice is to apply minifying techniques and the URI schemes on the website to reduce loading time of images.

2. At the same time, the speed of data delivery on the site is seemingly a much more complex aspect, combining:

– Measurement and optimization of speed in terms of personalized data delivery.

This aspect presupposes optimizing the fast delivery of generally targeted recommendations to new visitors (geo- or demographics targeting) and specific recommendations, shown to returning customers (based on their previous purchase history).

In particular, it should not take more than 1 second to display such personalized data correctly.

– Measurement & optimization of speed, regarding delivery of confirmation via e-mails or SMS’s

It is crucial to deliver confirmation e-mails or SMSs to customers who have made an order/a purchase within a minute.
The longer it takes to deliver such a confirmation message, the worse impact the company’s reputation will face.

3. The speed of data analysis can be a tricky task for marketers, who are not willing to share responsibility with external specialists, if they fail to cope with it on their own.

Namely, it is obviously important to assure that the fast and at the same time, precise analysis is being conducted, otherwise the results will be useless or harmful, if worse, for the company.