To the Micro Level
If you ever hang around writers, film editors, or certain musicians, they often talk about “tightening things up.” Perhaps taking a cue from coaches trying to execute the best plays or builders trying to use only the correct materials or tools, they want to make everything lean, mean, and right. This means going over everything until it’s a well-oiled machine.
There is a tendency in the modern digital world for people to show no care in their work. It’s partially understandable: a lot of folks who are green to the World Wide Web don’t know how to use digital materials to make things look right, so when their content or images are published online, they look and function far below standards.
But this is not an excuse that should be used today. Online business pros need to apply a more rigorous work ethic to their online material to ensure that their content looks and functions as best as it possibly can. If they don’t, their business will not only appear poor to the public, but they will also endanger the functions of their online material. You really have to take a fine-toothed comb to your online business material, right down to the micromaterials, so that it works correctly. Doing this will ensure a certain amount of success—and save you a ton of headaches later.
One Space Too Many
The notion that you have to get to the micro level of online business material to make sure that it works 100% efficiently is no joke. Online material is fairly sensitive stuff to play around with; one little mess-up can cost your online business performance greatly.
When posting new material online through your online editing interface, you have to be careful, as the Meta tags that you use in your editing interface can be susceptible to the slightest error. A space too many or an accidental colon in a tag can result in your pages looking off once published, or in whole sections of your content not making it to the final published page. It’s a sad, testy state of affairs, so you really have to take your time to make sure that your Meta tags are in the right place, with the right coding, and showcasing the best visual material possible.
Your keyword density has to be tight, too. Whether trying new competitive keywords or adding existing ones into the body of older content, there is still a tendency for many online pros to stuff as many competitive keywords into their material as they can. This will cause serious problems; not only will it appear as unprofessional, but it will also affect your on-page SEO (search engine optimization), with your web pages possibly being shut down for trying to cheat in the online SEO keyword placement game. If there are any doubts in your mind, find out what keyword density your online material needs in a percentage value, and stick hard to those rules.
Reeling It In
It sounds like a lot of work to go over all of your WEB material so closely to ensure it works properly, and it often is. But you might see later that it’s just a matter of online housekeeping to check if your keyword density, interlinking, and published material are all working as intended. Once you get into the habit of eyeing how things should be and reeling in the material that is not proper, you’ll be able to maintain the tightest and most functional unit on the Internet today.
To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at [email protected].