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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Online Marketing

    Is it Time to Say Good-bye to the Traditional Website?

    author imageKane Pepi Last updated: 7 May 2013
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    timthumb.php

    Thankfully, since its origins as a convenient way for the US military to share information, the internet has moved on.

    Whilst in the good old days of web 1.0 we were used to static websites – and having to search them and the content they contained out for ourselves – times have changed, and the world of web 2.0 saw the web become social and start distributing content all over the place. And the new world of multi-screen, wearable technology and augmented looks set to change our experience even further. So where does that leave the humble website?

    The threat

    There are a couple of big threats to the traditional brand website. Social media – and Facebook in particular – has got so big, and started offering so many experiences within its walled garden, that some users simply don’t bother going anywhere else. And given that it’s free to set up a page and all of the social functionality is built in, it could be a strong alternative to a bespoke website, no?

    RSS is another potential website killer. Well, sort of. More and more aggregators use RSS to deliver your website content to customers in a standardised, non-branded format. Meaning that users can get the benefit of your content outside of the carefully thought out, beautifully designed environment you intended them to consume it in. Flipboard and LinkedIn Today are a couple of examples.

    So let’s take a look at your options.

    Both social media and RSS satisfy a hunger people have for a digital experience that is:

    Interactive: These days consumers want the option of a conversation, with online experiences often made up of equal parts consumption and contribution. I can just about guarantee that if Facebook had allowed people only to consume and never post, comment or like, it would have been nothing more than a dorm room dream.

    Instant: The beauty of social media is it provides instant access to the newest information. The second someone uploads a photos, shares a page or comments on your wall you know about it. The same is true for RSS readers. Consumers expect immediate satisfaction.

    Accessible: It simply isn’t good enough anymore to deny users the full experience simply because they’re accessing content from a mobile device. While many new websites are embracing responsive and adaptive design principles that allow for a more enjoyable mobile experience, purpose-built social media and RSS reader apps (and third party applications like Flipboard) have been providing a great experience on smaller screens for years.

    The traditional website on the other hand has been a pillar of the internet since DARPA opened up the World Wide Web to the public. A traditional website provides a business with:

    A first impression: When someone googles your business or industry, chances are your website is going to be one of the first results and the quality and experience of your website can make or break how your brand is perceived (both online and off).

    A flagship online product: Not only does a traditional website provide an online identity for your brand, it can also serve as a hub; hosting your content and pointing people to your engagement in other online platforms like social media.

    A familiar experience: Perhaps the most important benefit provided by maintaining a traditional website is its familiarity. Like I said earlier, people expect you to have a website and while I’m all for early adopting, I have to admit I’m still a little suspicious when a brand only exists on Facebook and doesn’t have a site of its own.

    So do you still need a traditional website?

    Despite the threat posed by social media, blog-based website and RSS feeds, I don’t think it’s quite time to add the traditional website to the endangered species list. It’s still a cornerstone of the online experience and until some dramatic shifts in both consumer and producer behaviour occur that’s not going to change.

    And, should a brand choose to eschew a traditional website in favour of a Facebook page and Twitter feed, they’d also be choosing to give up potential viewers. Despite the soaring popularity Facebook et al currently enjoy, no single social media platform will offer penetration even close to that of the aptly named world wide web.

    And even though RSS offers an alternative, digestible way to consume content, RSS needs something to draw from, and without a website RSS is effectively useless.

    But that doesn’t mean you shouldn’t consider your options. In this video Kevin Kearney of New York-based design firm Hard Candy Shell makes the point that a website isn’t the only (or necessarily even the best) way to exist in the online environment anymore.

    In the end, whatever the digital future brings it will be up to businesses to decide how they engage and integrate with it. For the time being, though, I think it’s safe to say the good old website is a basic, entry level necessity.

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      This article was written for Business 2 Community by Kane Pepi.
    Learn how to publish your content on B2C


    author image

    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
    • Bitcoin Investment, Trading & Mining: The Ultimate Guide for Beginners
    • Is This a Better Way to Set Your 2020 Goals and Resolutions?

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      Discuss This Article

    Show Comments (20)
    Add a Comment
    • Dhaval says:
      May 8, 2013 at 1:19 am

      I think it’s the time for google plus to use because now a days facebook too is becoming so ad- centered

      Reply
    • Shannon Young says:
      May 8, 2013 at 11:46 am

      In my opinion, people want content without all the bullshit around it.

      RSS Readers and services like Readability strip everything but the content, which is why they are preferable. As users we want to read the content, not be restricted to a 300px column containing the content which is surrounded by the Twitter Feed, Facebook feed, A vertical ‘Share’ bar which follows my scroll, “You might also like” and various other crap.

      Like you mentioned, no website = no content. As a UI decision we need treat the content as the most important part of the page with typography design and good readability, and not stuff crap around it, then people will enjoy reading the content on your site and not in some simplified third party aggregator.

      Brad Frost has recently gave a brilliant presentation on this subject.
      http://vimeo.com/63437853

      Reply
      • Stuart Atkinson says:
        May 14, 2013 at 12:27 pm

        Hi Shannon,

        Interesting points that you make. Although I would like to add that with content marketing – sometimes the feed is the bull shit :-)

        Kind Regards,

        Stuart

        Reply
    • Kit says:
      May 9, 2013 at 6:21 am

      What do you mean by “traditional website”?

      I don’t like websites that has many distractions. Say for example Facebook, many frowned on its very ad centered environment.

      Reply
    • Marc-Andy Henry says:
      May 9, 2013 at 9:30 am

      A website is like a store on the street, a sure place where people can find you. what needs to change is to make the website more dynamic but people are afraid, me included, to go too far. We don’t know if our potential clients will like a look that is so different of what they’re used to. So, we prefer to go with a Website that is more conservative or that follows the present trend but I’m anticipating a very different website model in the future.

      Reply
    • Patrick says:
      May 9, 2013 at 2:57 pm

      This is great, it’s an interesting perspective that I haven’t heard before. I wonder if mobile gets too much credit? This trend analysis seems to imply that people won’t be consuming the internet from PCs for much longer. I don’t think that’s true. Dilly-dallying at work, for example, probably accounts for a pretty huge chunk of online revenue generated.

      Reply
    • Kevin Striker says:
      May 9, 2013 at 4:40 pm

      Something I haven’t put a lot of thought into, but now that you brought it up, its probably something I should put more brain power behind. While I don’t think websites are dead, that doesn’t mean we should put our heads in the sand and say it can’t happen. I agree with Marc-Andy Henry that “A website is like a store on the street, a sure place where people can find you.” For how long – that’s a good question?

      Reply
    • Heather says:
      May 9, 2013 at 5:34 pm

      Thanks for your in depth post. I would have to agree that the traditional style website is a pretty safe bet, especially for small business owners that need an online web presence. Providing responsive design is one way to have a ‘one size fits all’ website that caters to site visitors, no matter what the size of their screen/monitor.

      Keep up the good work!

      Reply
    • Shaleen Shah says:
      May 10, 2013 at 8:08 am

      Like you, I think that we’re far from seeing the death of traditional websites as we know it today. The reason? These traditional websites are the only place you can call your home base, where you have full control of what you want posted or shared. While social networks have enhanced the way we engage online, let’s not forget that they have their own rules and they can change it anytime. Who really owns what you share on these networks really..?

      Reply
    • Casey Hart says:
      May 10, 2013 at 9:43 am

      Still trying to find the best way to involve clients and potential clients in an interactive relationship. It’s easier for McDonalds and B-to-C sites, and corporations with entire
      creative departments dedicated to “fun” websites. But does anyone have a great example of B-to-B websites that do this?

      Reply
    • Alex Morris from Office Supplies says:
      May 10, 2013 at 11:45 am

      Everything’s destined to evolve so it wouldn’t surprise me if the traditional website design begins to change. Look at how Pinterest has impacted on the world wide web; it’s forced a big change. Anyway, if things did change as long as pop-up adverts disappeared with the old ways I’d be happy! They drive me insane and force my off a site immediately (take note businesses).

      Reply
    • Rich Pearce says:
      May 10, 2013 at 5:03 pm

      There was a time when it did seem like it might be feasible and beneficial to move away from traditional websites to something like Facebook pages as the anchor for an online brand. However, in practice I have to agree with what you have presented in this post and with what many of the other comments are saying.

      We seem to be achieving especially good results with responsive sites, augmented by well thought out, related social media campaigns.

      Thanks for the post.

      Reply
    • Perry says:
      May 10, 2013 at 11:25 pm

      No new information here.
      It’s not this OR that…it’s this AND that.

      Reply
    • Allison Leahy (@CatabolicMystic) says:
      May 13, 2013 at 11:44 pm

      Oh, but it is time to say goodbye to the traditional website!

      A website may be the cornerstone of any brand, but I’d argue that traditional is out, and the social community website is in. If you’re new to the idea, a community website has social built-in. Plug-in your social presence, add a forum, community blog and various other features that inspire your fans and followers to join the conversation, and give your brand a venue to boost owned and earned media. This content shouldn’t be sold down the river via Facebook and Twitter streams. The community website is a brand’s social home on the Web — a place where a company and its advocates can strengthen their relationships and bust through the boundaries of the one-to-many publishing model enforced by the traditional website structure. It’s not just for big brands, either. Individuals and smaller organizations with a modest following stand to gain as much or more by cultivating the relationship with their biggest advocates. And with an owned community site, you’ll still have control of your messaging and be able to reach your audience when Facebook tightens the reigns or Twitter pivots.

      Reply
    • Stuart Atkinson says:
      May 14, 2013 at 12:21 pm

      Great article. It does appear that at the moment you still need a website as a root for all your content. I guess that we will always need that.

      Reply
    • Joe Callan says:
      May 14, 2013 at 9:42 pm

      Facebook pages and Twitter feeds should be active supplementary components of a web presence, not the core of your marketing or branding platform.

      For every moment a customer is on your Facebook page, Facebook is offering opportunities for them to be distracted by new wall posts, sidebar advertisements, and a quorum of other tedium not related to them doing business with YOU.

      A Facebook page is a wonderful channel to drive interest to your core site, but make no mistake–you are never wholly in control of it; you are parking a sign in what is ultimately someone else’s tent.

      Reply
    • Toby Wallis says:
      May 16, 2013 at 1:43 am

      Sometimes a website/web page is required for simple things – Where Are We?, Our Mission, Annual Reports, Board Members, Product Range, R&D etc. Not sure how well these requirements would be met by social media.

      Reply
    • Yasmin Selena Butt says:
      May 16, 2013 at 2:08 am

      I am so pleased to see this piece as I don’t yet have a website but I DO have a blog and I do wonder if there’s a distinct point to have both, except that a website can house a proper shopfront and you can create a mailing list of it, which might be harder with a free blog. I’ve been sitting on the fence a while on this score.

      Reply
    • Ellen Partal says:
      May 17, 2013 at 8:03 am

      If we get rid of the traditional website what will all the SEO guys do for a living? and what will Penguin and Panda pick on?

      Reply
    • Arleen says:
      May 24, 2013 at 12:39 pm

      Traditional websites are going not anywhere for a long time. There is no way to sell my products on just using social media. It may depend upon what the site is offering whether traditional websites have run their course. Google makes a ton of money on adwords from websites and if they have anything to say about it, websites are not going anywhere

      Reply

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