Inbound Marketing vs. Outbound Marketing: Why the Switch?

Say you’re a consumer…

Oh wait… you are. So how do you make your purchases?

Chances are, you use catalogues, take advantage of coupons, browse the internet and even do your buying online. The fact is… an ever-growing portion of consumers today do their research and purchasing on the internet.

According to, online spending in the fourth quarter of 2010 reached record levels (based on a comScore study).

comScore's Online Shopping Data

(Graph Credit:

So how do you get a piece of this pie? You convert your sales & business mindset to Inbound Marketing instead of conventional Outbound Marketing methods (conventional=ineffective).

Here’s how it works:

Inbound vs. Outbound: Why the Switch?

By simply thinking like a consumer, you are taking the first step towards understanding the Inbound Marketing concept. The reason for this switch is consumer behavior. People would rather click, text message, email and order online before speaking to a stranger who is speaking at them rather than trying to solve their problems and fulfill their needs.

Ask yourself:

  • When’s the last time you took a sales call from a telemarketer?
  • When’s the last time you talked with a salesperson who cold-called your company?
  • How many SPAM emails do you read a day?

The hardest part about converting to Inbound Marketing is getting in the mind of your consumer to get a better grasp on their needs.

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