Say you’re a consumer…
Oh wait… you are. So how do you make your purchases?
Chances are, you use catalogues, take advantage of coupons, browse the internet and even do your buying online. The fact is… an ever-growing portion of consumers today do their research and purchasing on the internet.
(Graph Credit: TechCrunch.com)
Here’s how it works:
By simply thinking like a consumer, you are taking the first step towards understanding the Inbound Marketing concept. The reason for this switch is consumer behavior. People would rather click, text message, email and order online before speaking to a stranger who is speaking at them rather than trying to solve their problems and fulfill their needs.
- When’s the last time you took a sales call from a telemarketer?
- When’s the last time you talked with a salesperson who cold-called your company?
- How many SPAM emails do you read a day?
The hardest part about converting to Inbound Marketing is getting in the mind of your consumer to get a better grasp on their needs.