Virtually everyone in Denver now has a website that establishes an inbound marketing presence for their businesses. A website of some kind is now recognized as being as important as hanging the proverbial shingle above one’s door. Unlike that shingle though, a website is a living entity that holds great potential for a myriad of online revenue possibilities.
How Is Your Website Performing?
With that fundamental concept in mind, we at DBC Digital frequently ask our prospects and clients how their website is performing. We’re often met with startled looks that reflect the site owner’s unfamiliarity with the untapped power of their site. Responses like “Oh, it’s ok.” and “Well, it could probably use a good makeover” are typical reactions.
At DBC Digital, we encourage our clients and prospects alike to inject life into their websites. When we speak about that, what we mean is that the website should be proactive in helping you generate revenue.
Essentially, it needs to generate leads for you that bring in solid business. It cannot simply be a static, non-changing entity, or another of a gazillion businesses in the internet jungle, waiting for someone to Google them.
At that point, we’re usually asked:
How Can I Ensure My Website Is Making Me Money?
We tell them to give the same attention to their websites as they would for any other essential business assets, to think of it as a virtual version of a brick-and-mortar business… but on steroids! Here are 3 primary elements to ensure that websites create revenue:
1. Get Connected. You’ll be much more visible if you have a business blog on your site, basically an inbound marketing voice to the industries you seek to attract. You should also have links to those social media sites that make sense for you to be active on. Your goal is to be “Liked” or “Linked” or “Tweeted.” Since your message could go viral as a result, make sure that your products and services are defined with illuminating clarity.
2. Create Interesting Content. Nothing will bring more inbound marketing traffic than original content. As Bill Gates wrote in his classic business blog of 1996: Content is King. You will need a comprehensive keyword strategy to attract readers to your site. It’s the content that will keep them coming back…and bring you more!
3. Make It Interactive. You’d like to know who’s interested in you. You need to know who they are in order to establish a dialogue. Provide a means to elevate that person or that business to a “lead” status, and start talking. A simple Call to Action (CTA) like the one below is very effective and also enriches your reader’s experience of your inbound marketing website.
Here at DBC Digital in Denver, we hope your website marketing is thriving. Please let us know about the issues you’ve explored with your website in the Comments section below.