Whether you’re writing a leaflet, website, blog, social media post or eNewsletter are you thinking about your call to action?
A call to action is a way for you to entice your readers/prospects to focus their attention on the next action you want them to take.
If your calls aren’t generating the response that you’d like then here are five tips for crafting your call to action to get your readers to do what you would like them to do, and get you the results you want.
- Know what you want your readers/prospects to do
Do you want your readers/prospects to download an eBook, call you or visit your website? Know exactly what you want them to do and make it easy for them to do it. If it’s a longer more complicated call to action, break it down into smaller steps.
- Answer the question what’s in it for me
Why would your readers/prospects want to do what you want them to do? What will they gain from doing as you’ve instructed? For example, if you want them to join an email list, what trade-off will they be willing to make to give you their email address? Usually most readers/prospects will trade their email address for a free report or eBook.
- Create a sense of urgency
Give your readers/prospects a reason to act now. Tests by Marketing Experiments proved that increasing the urgency of the call to action improved response.
- Use more than one call to action
This doesn’t mean having several different competing messages, but the using same call to action in multiple locations on your page or screen. Only using a call to action once will never give you the best results.
- Give them a reason to act
“Because”, it’s one of the most powerful words in the English language. By giving your readers/prospects a reason to act, “Subscribe to this newsletter because I want to share with you quality advice and best practice that will supercharge your content creation.”
Tell me in the comments box below what call to actions you use because I’m constantly looking for new ideas and people to learn from.
P.S. There’s a really great article on the use of the word “Because” in call to actions, you’ll want to read it because it will really make a difference to your response rates.