Twitter Facebook LinkedIn Flipboard 1 If your pay per click advertising needs a jumpstart it might be time to improve your PPC ad copy to get your click through rates and conversion rates up. There is such a small amount of real estate available to write PPC ad copy, so it requires creativity as well as some logical thinking to come up with copy that is going to attract clicks as well as conversions. Sometimes you just need a little shot of creative energy. A successful PPC campaign requires a lot of split testing different ad copy, and many business owners have a hard time saying virtually the same thing multiple ways. Even if you have some ads that are performing exceptionally well and have a high click through rate you should be testing additional ads to see if you can achieve an even higher CTR. Remember, optimization should never slow down or come to a halt! Here are five simple tips to spark some creative energy and help you improve your PPC ad copy. 1. Use Site Links You should be using site links on some ad variations, and you should be using new site links for each ad, keeping it relevant to the ad copy in order to attract clicks. It is important that you send visitors to relevant pages on your site via site links. If your ad is for a particular product or service you can send them to additional pages on your website that are related or have information that would be helpful, while also pushing the user to convert. Test multiple site links and pay attention to which ones are pulling the highest CTR and resulting in the most conversions. Sometimes site links to your “About” page or even your “Contact” page help to educate the potential customer about your company. Just like ad copy text, your site links need to be tested. 2. Look at Competing Ads There are many tools that can uncover ads that your competitors are running. Now, this isn’t saying you should simply copy someone’s ad copy. What this can do is give you some ideas as to what is working so you can then put your own spin on it so it speaks to your potential customer. Every industry has a couple of companies that are clearly dominant. See what message they are using to create their ads. Take note of the tone and how they address their audience. Take some ideas from multiple sources and create your own copy to test. 3. Study Traditional Print Media Reading magazines and seeing what large brands are doing as far as their print advertising is concerned is a great way to get new ideas. What message are they delivering? What is their tone? These companies are spending a lot of money for print ads in major publications, so you can be sure that they have put a lot of time and effort into their message. You can then also look at the company’s online presence and see what approach they are taking with their PPC ads. Are they using the same language and tone that they are using in print? All of this research can be used to spark some new creative ideas for your own pay per click ad copy. 4. Read PPC Blogs There are several PPC news sites that are updated on a daily basis that can help you with ad copy tips. Often times it helps to hear about what others are experiencing when it comes to creating their PPC ads. Staying up to date with current PPC tips and trends can be helpful and many times there will be stories with case studies and examples that you can learn from. Many business owners complain that they don’t have the tie to read blogs. This is nonsense and just an excuse. Take 10 to 15 minutes every morning while you have breakfast or coffee and skim through some popular blogs to see if any posts grab your attention. The convenience of mobile and tablet browsing makes it possible for you to get your daily reading in no matter how busy your schedule is. 5. Watch TV Commercials When you are watching TV pay close attention to the commercials. These companies are spending millions of dollars for prime network time slots, so takes notes and see how they are delivering their messages. Large companies are often the first to debut hot new tag lines and phrases, so pay attention and you might uncover some great new PPC ad copy ideas. We speak to several businesses that think their PPC is doing fine because they are turning a profit. They forget that it can always be better, and failing to constantly test ad copy is equivalent to throwing money away. You owe it to yourself and your company to constantly test and optimize in order to generate a larger ROI. Twitter Tweet Facebook Share Email This article originally appeared on Market Domination Media and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?