In previous posts, I’ve discussed one of the tricky aspects of email marketing: when and how to use images instead of just text. Most email services, like Gmail and Yahoo, now block images from senders until you allow them. This means that if you include images, your audience might view emails that don’t appear as you intended.
The other day I received the email below from Eventbrite:
You can notice that there are images in the email that are not visible. However, the message is still clear. This mix of text and images is significant. Even though I don’t have the same reaction as others who see the images when they open the email, I still understand the main idea. The email’s value still comes through.
And here is the email once I clicked “display images below”:
Well done Eventbrite.
Overall Grade = A.
Read more: Email Review: Frequency Caps