If You Want More Leads – Try List Building and Email Marketing

Every day, millions of visitors view business websites to get more information about products or services. If your business has a website, there is a good chance the number of visitors to your site is quite substantial.

More so, if your website has a means for visitors to subscribe or inquire further on your products, you probably have a significant number of potential customers ready and waiting for you.  But how do you convert this list of emails into customers?  And what if you need to get more leads from your website?

List building and email marketing are two important strategies that should be included in your internet marketing plan.

Here are some tips on list building to get more leads:

•         Create a Facebook “fan page” where people can “like” the page and then opt-in to receive more information.
•         Join forums that focus on your products and services – or that pose problems where your product or service is the solution.
•         Participate in industry or trade blogs by providing articles about industry issues and how your product can resolve the challenges.

Here are some tips for email marketing:

•         Aspire to send emails often, but not too often.  Depending on your product or service once a week can be plenty.  In some cases, once a day is a better choice.  While you do not want to overwhelm your subscribers with emails, you should strike a balance so that your business comes to mind when the time is right.
•         Avoid repetition in your emails.  Coming up with new ideas can be challenging, and you can cycle through particularly successful emails every few months.  But otherwise, your content needs to be fresh and eye-catching.
•         Always have a call to action – make offers, send coupons, have contests, encourage referrals, or simply challenge the reader to click to your website for more information or to order.

The effort to get more leads can be daunting, and managing those leads and building a long lasting customer relationship can be equally challenging.  Many businesses choose to work with a firm who can specialize in internet marketing and customer relationship building.  Before giving up on your website visitors and subscribers, consider working with an expert who can help you assemble a plan to turn them into your customers!